Bryan Pearson is the President and CEO of LoyaltyOne (the people behind Air Miles), and the author of The Loyalty Leap: Turning Customer Information into Customer Intimacy. We all know companies collect lots of data about their customer base, but how can they use data effectively without violating our privacy, or, more basically, creeping us out? You can hear the full, uncut interview below, or download the MP3. [runs 20:22]