I just interviewed Guy Kawasaki, about his new book, Enchantment: The Art of Changing Hearts, Minds, and Actions. You may know Guy as the author of numerous books on business and innovation. He’s also former chief evangelist at Apple, and co-founder of online magazine rack, Alltop.com. In Enchantment, Guy writes about the keys to enchanting people, captivating and persuading them about a product, service, or a cause. He also focuses on how to do so ethically.
A shorter version of this interview will air on an upcoming episode of Spark, but you can hear the full, uncut interview below, or download the MP3.
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