Who Is Using Twitter? Insights from a New Study

The Pew Internet and American Life Project released new research into who is using Twitter, at least in the U.S. If you're on Twitter, like me or Spark, you might be surprised to learn that only 8% of online Americans use the service. Other highlights from the report include information about which demographic groups are more likely to use Twitter:

Young adults - Internet users ages 18-29 are significantly more likely to use Twitter than older adults. African-Americans and Latinos - Minority internet users are more than twice as likely to use Twitter as are white internet users. Urbanites - Urban residents are roughly twice as likely to use Twitter as rural dwellers. Women and the college-educated are also slightly more likely than average to use the service.

Interesting stuff. it certainly had me wishing that we had a comprehensive overview like this for Canadian users of Twitter (am I missing it?)

If you'd like to read more of the Pew results, check them out here.

 

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