Trend: Turning blogs into newspapers

THINGS OUR FRIENDS HAVE WRITTEN ON THE INTERNET 2008

Last week, Hugh McGuire wrote about Things Our Friends Have Written on the Internet 2008, a limited run newspaper published by London-based Ben Terrett and Russell Davies.

TOFHWOTI is a real, honest-to-goodness print publication. It lands with a thud in your mailbox, you can open it up on your kitchen table, and if you were so inclined, you could wrap fish and chips in it. But though it’s a “real” newspaper, all of its content was originally published online:

Russell and I thought it would be interesting to take some stuff from the internet and print it in a newspaper format. Words as well as pictures. Like a Daily Me, but slower. When we discovered that most newspaper printers will let you do a short run on their press (this was exactly the same spec as the News Of The World) we decided to have some fun.

It seems there’s a trend going on here. At the same time that traditional mass-market newspapers are experiencing serious financial trouble, a number of small, hyper-local publications are popping up, and blogs are providing most of the content.

The Printed Blog is a Chicago startup that calls itself “the world’s first daily newspaper comprised entirely of blogs and user-generated content.” It plans to launch later this month in three large US cities. In a recent interview with WNYC’s On The Media, Printed Blog publisher Josh Karp explains that The Printed Blog will rely on localized, niche advertising:

Here in Chicago, the Tribune Corporation produces The RedEye. It’s a free daily paper that you can pick up at train stations and numerous other places. If you wish to place an ad in The RedEye, you spend between one thousand and many more thousands of dollars and your ad appears in all 200,000 issues that they produce.

With The Printed Blog, you only have to buy ads for the locations that you’re interested in. And the bottom line is that the cost of the ad is dramatically less. It’s tens of dollars as opposed to thousands of dollars.

Another blog-sourced publishing idea is Printcasting. Funded by a two-year, $837,000 Knight News Challenge grant, Printcasting is an online tool that allows “anyone to create a local printable newspaper, magazine or newsletter that carries local advertising.” They plan to launch in March in Bakersfield, California, with content sourced primarily from blogs. In an interview last year, Printcasting’s Dan Pacheco explained that unlike online blogs, physical newspapers pass the “fridge barrier,” meaning stories get clipped and posted on refrigerators.

What do you think? Would you read a newspaper with articles culled from local blogs? (How) should bloggers be compensated when their writing is used like this? If you own a business, would you advertise in a blog-sourced paper? Leave your comments below.