Coming up on the January 21 & 24 episode of Spark, we’re talking about the dos and don’ts of marketing and social media. We asked Montreal marketing guru Mitch Joel to give us his two cents on what’s ethical and what’s not when it comes to pushing your product online.
Mitch makes some really interesting points, and I know we won’t be able to fit them all into the radio edit of this interview, so we’re posting the full chat online. You can listen below, or download the mp3.
Play audio:
Nora starts the interview with Mitch by referring to a recent dust-up on Facebook, where a company tried to use FB groups to promote its business. The show episode will go into that story, but in case you’re hungry for some background info,here is it. We’ll be talking to the blogger who dug up the details, along with the CEO of the company.
Great interview. The more people are educated about Social Media, the better.
Carl