This post added January 18th:
Maybe you remember that a while back on Spark, we did an item on QR Codes: next generation bar codes that are very popular in Japan. You take a picture of them with your cell phone camera, and the ‘code’ connects you to a website with more information about the product.
A Canadian company called Stitch Media has been using QR codes in a fun stealth marketing campaign for the new CBC TV show, The Border. From the contest’s bumpf:
“For The Border: Interactive contest, players take a picture of the
square black-and-white codes using their cell phone and send it to a
designated telephone number. The information is then ‘unlocked’ by a main
server. A player will then receive a text message that reveals the decoded
information. Each new code captured will give the player a chance to
win weekly prizes in The Border: Interactive mobile contest – prizes
include gift certificates for thousands of dollars in electronics merchandise.”
You can check out the contest here at The Border’s website.
beautiful
Dear admin, thnx for sharing this blog post. I found it wonderful. Best regards, Victoria…
QR codes can be a great marketing tool if used right, we use them for several things within our business with varying levels of effectivness
I agree, when I read up on the history of the QR code I couldnt believe how it has been invented without making itself of use to the world.