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On this episode of Spark:
- Nora needs to pee, and consults MizPee
- Carlo Ratti maps the Wikicity
- Joe Pompei beams sound with the Audio Spotlight (full interview) (Watch the video demo here)
- Kristen Nauth explains multisensory marketing
- Clips from Bride Has Massive Hair Wig Out, It’s Peanut Butter Jelly Time!!!, and Chocolate Rain
- Dan Ackerman Greenberg greases the wheels of viral video (full interview)
- Jean Burgess on the viral nature of the web
- Nora introduces the Spark Wiki, and asks for your questions for her interview with Howard Rheingold
This episode features Creative Commons music and sound effects:
- “Oslodum 2004” by DJ Dolores
- “Deep Blue (2005)” and “Go ‘n’ Drop (2003)” by Antony Raijekov
- “Players Lounge” by Jaspertine
- “soulja boy-crank that (instrumental)” by YoungJ93
- “Diamond in the back” by coleshnikov
Download the MP3, or subscribe to the podcast.
I don’t know if the thread that binds the show is so much the question of public vs. private, but personal vs. remote control. If as individuals we could control these technologies or be disclosed enough information to make our own informed choices, then they are empowering. The identical technologies/marketing where someone else is in control, and there are moral, ethical, and (when the law catches up) legal implications.
I have become engaged recently in a campaign called “Unlocked Media”. While started by Neuros Technology as a more positive spin to the concept of making DRM-free choices, the concept can be expanded to also talk about hardware/software (used to record/edit/communicate/access human creativity) as well as a more traditional meaning of “media” (IE: citizen journalism, user generated content, etc).
See:
http://unlocked.neurostechnology.com
http://www.facebook.com/group.php?gid=22812140680
Re multisensory marketing:
Well my eyes and my ears are assaulted by information about stuff I don’t need or want why not my nose. Maybe if Air Canada tries this it will drown out the smell of “fat guy” on my next flight. Or maybe this will facilitate innovation and like noise canceling headphones, we will get something that has smell canceling. (if so, I bet a lot of wives will want one.)
I wanted to make mention of another downside to using scent in marketing. More and more people are reporting sensitivities to fragrances and it’s becoming quite common for workplaces, schools and businesses to create “fragrance free” environments. Recent studies have reported links in asthma in adults to fragrances used in homes and in cleaning products. I myself have found my asthma is triggered by fragrances and I have eliminated scented candles, sprays and fabric softeners in my home, as well as switched to all natural cleaners like baking soda and vinegar. To use scent to “brand” and market represents one more unwanted assault to my nose and my health.