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For our October 31st and November 3rd show, I interviewed Anastasia Goodstein, author of the Ypulse blog, and the new book Totally Wired: What Teens and Tweens are Really Doing Online.
We had a great discussion about the different types of marketing that goes on in virtual worlds, from tie-ins, to offering ‘virtual’ versions of products in the real world. Anastasia had very interesting things to say about tweens’ level of awareness of when and how they are being marketed to.
Click above to listen to the full interview, or download the mp3.
