![Winter Classic]()
CBC has coverage of the 2014 Bridgestone NHL Winter Classic which sees the Toronto Maple Leafs take on the Detroit Red Wings on CBC from Michigan Stadium in Ann Arbor, MI, on Wednesday, January 1, 2014, as well as two games from the 2014 Coors Light Stadium Series™ and the Heritage Classic featuring two Canadian teams.
PROGRAMMING FAST FACTS:
- On Jan. 1, 2014 at 1pm, the Detroit Red Wings play host to the Toronto Maple Leafs in the 2014 Winter Classic. This highly anticipated event features two Original Six teams playing on the grand stage at Michigan Stadium. This stadium is on the University of Michigan campus and is nicknamed "The Big House" as it is the largest stadium in North America.
- The 2012 Winter Classic attracted audiences exceeding a half million against A25-54.
Demographically, the Winter Classic attracts a desirable audience:
- Male - index 128
- Viewers are 19% more likely to be aged 18-49 and 27%more likely to be aged 25-54
- These viewers have families:
- HHLD's Kids <2 - index 136
- HHLD's Kids < 12 - index 110
- HHLD's with Teens 12-17 - index 129
- Winter Classic viewers are well educated. They are 13% more likely to have a college+ education. In addition, they are 16% more likely to be a Manager/ Owner/ Professional
- These viewers are 11% more likely to own homes and they are 41% more likely to have a HHI $60K+
Source: BBM Canada PPM, Total Canada, Jan 2-Apr 1/12, CBC Com Jan 2, 2012, AMA (000) Winter Classic A25-54, %A18+ AMA (000) Comp Winter Classic indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: Winter Classic
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
CBC has coverage of the 2014 Bridgestone NHL Winter Classic which sees the Toronto Maple Leafs take on the Detroit Red Wings on CBC from Michigan Stadium in Ann Arbor, MI, on Wednesday, January 1, 2014, as well as two games from the 2014 Coors Light Stadium Series™ and the Heritage Classic featuring two Canadian teams.
PROGRAMMING FAST FACTS:
- On Jan. 1, 2014 at 1pm, the Detroit Red Wings play host to the Toronto Maple Leafs in the 2014 Winter Classic. This highly anticipated event features two Original Six teams playing on the grand stage at Michigan Stadium. This stadium is on the University of Michigan campus and is nicknamed "The Big House" as it is the largest stadium in North America.
- The 2012 Winter Classic attracted audiences exceeding a half million against A25-54.
Demographically, the Winter Classic attracts a desirable audience:
- Male - index 128
- Viewers are 19% more likely to be aged 18-49 and 27%more likely to be aged 25-54
- These viewers have families:
- HHLD's Kids <2 - index 136
- HHLD's Kids < 12 - index 110
- HHLD's with Teens 12-17 - index 129
- Winter Classic viewers are well educated. They are 13% more likely to have a college+ education. In addition, they are 16% more likely to be a Manager/ Owner/ Professional
- These viewers are 11% more likely to own homes and they are 41% more likely to have a HHI $60K+
Source: BBM Canada PPM, Total Canada, Jan 2-Apr 1/12, CBC Com Jan 2, 2012, AMA (000) Winter Classic A25-54, %A18+ AMA (000) Comp Winter Classic indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
