"
Who
Do You Think You Are?" is a genealogy series in which 7 well known
Canadians set out to discover their family roots. The series combines the
allure and appeal of celebrity with the intrigue of uncovering secret,
tantalizing tales. Each half hour episode combines the intimacy of
observational documentary, the revelation of a well told detective story, the
fascination of biography and the excitement of big picture history. The
individual journeys into family history reflect the sweep and drama of Canada's
past.
Celebrities
whose family stories will be told include Don Cherry, Steven
Page, Margaret Trudeau.
"Who Do You Think You
Are?" capitalizes on Canadians' growing fascination with genealogy. To be
broadcast on CBC this fall, the series also has a strong web component enabling
viewers to embark on a search of their own family histories.
PROGRAMMING
FAST FACTS:
- Who Do You Think You Are? reached 2.8 million Canadians every week during its premiere season in Fall 2007*
- Average weekly reach from the 2007 airing was 708,000 Canadians PW+*
- Who Do You Think You Are? Viewers skew female - 64%**
- They are also well educated -- 60% of viewers have a post secondary education and 31% have a HHI of $60,000+**
Sources:
* BBM
PPM fall 2007 - Sep 5 - Dec 16, 2007
** BBM Infosys TV+ Total Canada Fall 2007
SPONSORSHIP OPPORTUNITIES:
CBC Revenue Site Programming Sheet
PROGRAM NAME: Who Do You Think You Are?
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
GENRE:
Factual Entertainment
SCHEDULE:
Fall 2012:
Mondays @ 8:30PM
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
"
Who
Do You Think You Are?" is a genealogy series in which 7 well known
Canadians set out to discover their family roots. The series combines the
allure and appeal of celebrity with the intrigue of uncovering secret,
tantalizing tales. Each half hour episode combines the intimacy of
observational documentary, the revelation of a well told detective story, the
fascination of biography and the excitement of big picture history. The
individual journeys into family history reflect the sweep and drama of Canada's
past.
Celebrities
whose family stories will be told include Don Cherry, Steven
Page, Margaret Trudeau.
"Who Do You Think You
Are?" capitalizes on Canadians' growing fascination with genealogy. To be
broadcast on CBC this fall, the series also has a strong web component enabling
viewers to embark on a search of their own family histories.
PROGRAMMING
FAST FACTS:
- Who Do You Think You Are? reached 2.8 million Canadians every week during its premiere season in Fall 2007*
- Average weekly reach from the 2007 airing was 708,000 Canadians PW+*
- Who Do You Think You Are? Viewers skew female - 64%**
- They are also well educated -- 60% of viewers have a post secondary education and 31% have a HHI of $60,000+**
Sources:
* BBM
PPM fall 2007 - Sep 5 - Dec 16, 2007
** BBM Infosys TV+ Total Canada Fall 2007
SPONSORSHIP OPPORTUNITIES:
