Snowboarding became an official sport in 1985. This sport was inspired by skateboarding, sledding, surfing, and skiing. This skill includes a combination of body balance, timing, and coordination. The 2012 team has the core of its veterans from the 2011 as it begins preparations for the 2014 Olympic Games in Sochi, Russia.
Programming Fast Facts:
- Last winter, over 1 million A25-54 viewers tuned in to watch snowboarding on CBC.
- Over 1/3 of snowboarding viewers on CBC are aged 25-54
- 54% of their viewers are women, which is in-line with the TV viewing population
- These viewers are 13% more likely to have Teens 12-17 in the household
Source: BBM Canada PPM, Total Canada, Sept 13/10-Apr 3/11, CBC Com, Cume Reach (000) 1 minute Snowboarding A25-54, %A18+ AMA (000) Comp Snowboarding indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: Snowboarding
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/sports/olympics/snowboarding/more.html
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
Snowboarding became an official sport in 1985. This sport was inspired by skateboarding, sledding, surfing, and skiing. This skill includes a combination of body balance, timing, and coordination. The 2012 team has the core of its veterans from the 2011 as it begins preparations for the 2014 Olympic Games in Sochi, Russia.
Programming Fast Facts:
- Last winter, over 1 million A25-54 viewers tuned in to watch snowboarding on CBC.
- Over 1/3 of snowboarding viewers on CBC are aged 25-54
- 54% of their viewers are women, which is in-line with the TV viewing population
- These viewers are 13% more likely to have Teens 12-17 in the household
Source: BBM Canada PPM, Total Canada, Sept 13/10-Apr 3/11, CBC Com, Cume Reach (000) 1 minute Snowboarding A25-54, %A18+ AMA (000) Comp Snowboarding indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities