CBC continues to bring the best in amateur and professional fall and winter sports programming to Canadians with entertaining and engaging broadcasts. The best high-performance athletes from Canada and around the world compete on CBC in a variety of sports on ice and snow including snow boarding!
Programming Fast Facts:
- Snowboarding became an Olympic sport in 1994.
- Over 1 million A25-54 viewers tuned in to watch snowboarding on CBC during the 2011/2012 season.
Demographically viewers are:
- Over 1/3 of snowboarding viewers on CBC are aged 25-54
- 54% of their viewers are women, which is in-line with the TV viewing population
- These viewers are 13% more likely to have Teens 12-17 in the household
Source: BBM Canada PPM, Total Canada, Sept 13/10-Apr 3/11, CBC Com, Cume Reach (000) 1 minute Snowboarding A25-54, %A18+ AMA (000) Comp Snowboarding indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: Snowboarding
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/sports/olympics/snowboarding/more.html
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
CBC continues to bring the best in amateur and professional fall and winter sports programming to Canadians with entertaining and engaging broadcasts. The best high-performance athletes from Canada and around the world compete on CBC in a variety of sports on ice and snow including snow boarding!
Programming Fast Facts:
- Snowboarding became an Olympic sport in 1994.
- Over 1 million A25-54 viewers tuned in to watch snowboarding on CBC during the 2011/2012 season.
Demographically viewers are:
- Over 1/3 of snowboarding viewers on CBC are aged 25-54
- 54% of their viewers are women, which is in-line with the TV viewing population
- These viewers are 13% more likely to have Teens 12-17 in the household
Source: BBM Canada PPM, Total Canada, Sept 13/10-Apr 3/11, CBC Com, Cume Reach (000) 1 minute Snowboarding A25-54, %A18+ AMA (000) Comp Snowboarding indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
