CBC/Radio-Canada is Canada's Olympic Network! CBC/Radio-Canada has been awarded the Canadian broadcast rights for the Sochi 2014 Olympic Winter Games and the Rio 2016 Olympic Games. With CBC/Radio-Canada, Canadians will have full access to all the excitement of the Olympic Games wherever and whenever (however) they choose to cheer on Canada's best athletes.
With coverage across all platforms - including TV, radio, online, and mobile - Canadians will connect with the biggest stories and the latest content whenever and wherever they want it through world-class storytelling and the best performance coverage available. Engage with CBC/Radio-Canada leading up to and throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympicsand in French at radio-canada.ca/olympiques, as well as on Twitter in English at @cbcolympics (#cbcolympics), and in French at @RC_Sports (#RColympiques).
Programming Fast Facts:
- On air promotional campaign to begin February 7, 2013
- Multiplatform and bilingual approach
- Comprehensive PR, Social Media and Community Outreach engagement strategy
- A mix of targeted media including TV, print, radio & digital
- More than 800+ hours of programming
Sponsorship Opportunities:
- Media sponsorship
- Integration
- Contests
- Digital extensions
- Custom creative utilizing talent and production team
- Voting and social media companion sponsorship
CBC Revenue Site Programming Sheet
PROGRAM NAME: Olympics
PROGRAM TYPE: Television Show
APPEARS ON:
CBC Sports
GENRE:
CBC Sports
SCHEDULE: February 6, 2014 to February 23, 2014
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/olympics
Watch videos: http://www.cbc.ca/sports/olympics/watch/
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
CBC/Radio-Canada is Canada's Olympic Network! CBC/Radio-Canada has been awarded the Canadian broadcast rights for the Sochi 2014 Olympic Winter Games and the Rio 2016 Olympic Games. With CBC/Radio-Canada, Canadians will have full access to all the excitement of the Olympic Games wherever and whenever (however) they choose to cheer on Canada's best athletes.
With coverage across all platforms - including TV, radio, online, and mobile - Canadians will connect with the biggest stories and the latest content whenever and wherever they want it through world-class storytelling and the best performance coverage available. Engage with CBC/Radio-Canada leading up to and throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympicsand in French at radio-canada.ca/olympiques, as well as on Twitter in English at @cbcolympics (#cbcolympics), and in French at @RC_Sports (#RColympiques).
Programming Fast Facts:
- On air promotional campaign to begin February 7, 2013
- Multiplatform and bilingual approach
- Comprehensive PR, Social Media and Community Outreach engagement strategy
- A mix of targeted media including TV, print, radio & digital
- More than 800+ hours of programming
Sponsorship Opportunities:
- Media sponsorship
- Integration
- Contests
- Digital extensions
- Custom creative utilizing talent and production team
- Voting and social media companion sponsorship
