About the Show

CBC Revenue Site Programming Sheet

PROGRAM NAME: NHL All-Star Weekend

PROGRAM TYPE: Live Sports Programming

APPEARS ON: CBC CBC Sports

GENRE: CBC Sports

SCHEDULE:

AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx

MORE ON THIS SHOW:
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx

SYNPOSIS:

Programming Fast Facts:

• In 2012, both the NHL All Star Game and All Star Skills competition delivered average audiences of over 1 million viewers A25-54 and A18-49.

CBC's NHL All Star Weekend attracts a very desirable audience:

• Skews Male - index 120
• Viewers are 29% more likely to be age 18-49 and 24% more likely to be aged 25-54
• Viewers are well educated. They are 33% more likely to have a University+ education
• NHL All Star Weekend viewers hold senior level occupations. Manager, Owner, Professional - index 133
• They have HHI's of $100K+ - index 172 and they are home owners - index 109
• In addition, these viewers are more likely to have families:
  o HHLD's with Kids < 2 - index 124
  o HHLD's with Kids < 12 - index 123
  o HHLD's with Teens 12-17 - index 151
  

Source: BBM Canada PPM, Total Canada, Jan 2-Apr 1, 2012, CBC Com, Jan 28 & 29, 2012 AMA (000) All Star Skills & Game A25-54 and A18-49, %A18+ AMA (000) Comp All Stars Skills & Game indexed to Total TV M-Su 2a-2a