Programming Fast Facts:
- Last year, both the NHL All Star Game and All Star Skills competition delivered average audiences of over 1 million viewers A25-54 and A18-49.
CBC's NHL All Star Weekend attracts a very desirable audience:
- Skews Male - index 120
- Viewers are 29% more likely to be age 18-49 and 24% more likely to be aged 25-54
- Viewers are well educated. They are 33% more likely to have a University+ education
- NHL All Star Weekend viewers hold senior level occupations. Manager, Owner, Professional - index 133
- They have HHI's of $100K+ - index 172 and they are home owners - index 109
- In addition, these viewers are more likely to have families:
o HHLD's with Kids < 2 - index 124
o HHLD's with Kids < 12 - index 123
o HHLD's with Teens 12-17 - index 151
Source: BBM Canada PPM, Total Canada, Jan 2-Apr 1, 2012, CBC Com, Jan 28 & 29, 2012 AMA (000) All Star Skills & Game A25-54 and A18-49, %A18+ AMA (000) Comp All Stars Skills & Game indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: NHL All-Star Weekend
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
Programming Fast Facts:
- Last year, both the NHL All Star Game and All Star Skills competition delivered average audiences of over 1 million viewers A25-54 and A18-49.
CBC's NHL All Star Weekend attracts a very desirable audience:
- Skews Male - index 120
- Viewers are 29% more likely to be age 18-49 and 24% more likely to be aged 25-54
- Viewers are well educated. They are 33% more likely to have a University+ education
- NHL All Star Weekend viewers hold senior level occupations. Manager, Owner, Professional - index 133
- They have HHI's of $100K+ - index 172 and they are home owners - index 109
- In addition, these viewers are more likely to have families:
o HHLD's with Kids < 2 - index 124
o HHLD's with Kids < 12 - index 123
o HHLD's with Teens 12-17 - index 151
Source: BBM Canada PPM, Total Canada, Jan 2-Apr 1, 2012, CBC Com, Jan 28 & 29, 2012 AMA (000) All Star Skills & Game A25-54 and A18-49, %A18+ AMA (000) Comp All Stars Skills & Game indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
