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Many popular green home products are not as environmentally-friendly as we think, reveals an all-new CBC Marketplace investigation

The 40th Season of MARKETPLACE Premieres Friday, Sept. 14 at 8 p.m. (8:30 NT) on CBC-TV

Going green is big business, but should Canadians pay the price? The season premiere of MARKETPLACE uncovers surprising truths about popular "green" household products that aren't as eco-conscious - or as safe - as their labels proclaim. Are Canadian homes as safe and healthy as we think?

In Lousy Labels: Home Edition, we reveal 10 major brands that claim to put the environment first, yet prove to be less than green when MARKETPLACE puts them to the test.  

From cleaning products to bedding to kitchenware, manufacturers pepper their packaging with buzz words like "non-toxic," "biodegradable" and "natural ingredients" - but are these products as kind to the environment as they claim? Co-host Erica Johnson reveals which products deserve a MARKETPLACE "lousy label," with help and insight from environmental journalist and author Adria Vasil (NOW magazine, Ecoholic).

Coming off its highest-rated season in more than 15 years, MARKETPLACE returns to CBC-TV for its 40th season, Friday, Sept. 14 at 8 p.m. (8:30 NT)--exposing corporate rip-offs and revealing shoddy products. We've got your back.

This season, Erica Johnson and co-host Tom Harrington bring you a full season schedule of MARKETPLACE episodes. Upcoming highlights include:

 

Winner of the 2011 Gemini Award for Best News Information Series, MARKETPLACE airs Fridays at 8 p.m. (8:30 NT) on CBC Television. MARKETPLACE also airs Saturdays and Sundays at 5:30 p.m. ET on CBC News Network. For more information on MARKETPLACE, visit our website at cbc.ca/marketplace, join us on Facebook and follow us on twitter: twitter.com/cbcerica and twitter.com/cbctom. Executive producer is Tassie Notar.

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