CBC Revenue Group


The producers of CBC Television's hit show Dragons' Den are looking for Canadian companies to participate in the second season of the reality business show The BIG Decision, which will air on CBC Television in September 2012.

Arlene Dickinson and Jim Treliving, two of Canada's top investors, are on a mission: to spend their time and their money to turn around struggling Canadian companies. These wealthy investors founded companies worth hundreds of millions of dollars. Now, they will roll up their sleeves and visit the factories, shops, and offices of Canadian companies in need, providing expert business advice and a possible financial investment.

CBC is sending out the call to business owners who would like to participate in the second season of this show. This is a once-in-a-lifetime opportunity to partner with a Dragon and receive national exposure for the company.

What type of companies can apply?


  •  Must have been in operation for at least three to five years, or more
  •  Gross revenue of at least $500,000 per year
  •  More than five employees
  •  Privately held businesses, family businesses, partnerships, limited partnerships
  •  Must be willing to commit to being filmed on camera for up to a two-week period
  •  A business registered in Canada
  •  Fluent English speakers


Interested companies should apply ASAP at www.cbc.ca/thebigdecision - applications close June 8, 2012.


Here's what our past participants have to say about their experiences on the show:

"The benefits of the insights into your business and the opportunities presented are large and worthwhile." Jennifer Williams, CEO, Camino.

"People keep coming by to see us because of 'The Big Decision.' The show gave us GREAT exposure and we're so happy to have participated." Karen King, co-owner, The Ice House.  

Follow us on Twitter @thebigdecision and visit our Facebook page.


About CBC/Radio-Canada

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.


For more information, please contact:

Erin Richards
Veritas Communications
(416) 955-4592 (office)
(416) 627-5728 (cell)

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