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CBC'S COVERAGE OF 2010 FIFA WORLD CUP™ SEMI-FINALS

882,000 tune-in to Spain/Germany on TV; game draws more than 350,000 live streams

As the final weekend of the 2010 FIFA World Cup South Africa™ draws near, Canadians continue to be glued to CBC's coverage! On Wednesday, Spain's victory over Germany attracted an average audience of 882,000 (A25-54) to CBC Television and a remarkable 353,957 total live streaming views online, the highest of the tournament to date. Peak concurrent streams to the game were 159,000, larger than the highest reported concurrent stream to 2010 Olympic Games. Earlier in the week, the opening Semi-Final game between Uruguay and the Netherlands attracted an average audience of 750,000 (A25-54) viewers to CBC Television, while online the game had an impressive 268,423 total live streams. To date, games on CBCSports.ca/fifaworldcup have attracted more than 7.5 million total live streams.

AVERAGE AUDIENCES BY ROUND ON CBC TELEVISION

Opening Round - 400,000

Round of 16 - 632,000

Quarter-Finals - 805,000

Semi-Finals - 816,000

CBC's unprecedented coverage of the 2010 FIFA World Cup South Africa™ concludes with the 3rd Place Match on Saturday, July 10 at 2 p.m. ET and the Final on Sunday, July 11 beginning at 12:30 p.m. ET. VisitCBCSports.ca/fifaworldcup for complete broadcast schedules, special features and much more.

*Source: Television audiences are BBM overnight, A25-54 (PPM measurement). Streaming numbers: CBC Research - Omniture HBX (2009) and Omniture Site Catalyst (2010)

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

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