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CBC PRESENTS 2010 POPSICLE SOCCER DAY IN CANADA

Canadian grassroots soccer stories will be featured alongside MLS on CBC and FIFA World Cup™,matches beginning July 10 at Noon ET

With the world captivated by the FIFA World Cup™, Canadians from coast to coast to coast can celebrate on Saturday, July 10 here at home for Popsicle Soccer Day in Canada on CBC.

Kicking off live at 12 p.m. ET on CBC Television and CBCSports.ca, Scott Russell will host Popsicle Soccer Day in Canada from the CBC Soccer Nation Street Party at the Canadian Broadcasting Centre in downtown Toronto. The day's action leads off with the MLS on CBC Colorado Rapids at Toronto FC match at 12 p.m. ET. At 2 p.m. ET, FIFA World Cup™ action continues with the 3rd place match, also available live on CBC Radio One.

At 4:30 p.m. ET, Popsicle Soccer Day in Canada coverage kicks in to high gear. Russell will check in on all the action in Lockhart Fields in New Minas, Nova Scotia for the largest women's soccer tournament in Atlantic Canada; Quebec City, Quebec featuring a USL game between the Toronto Lady Lynx and the Q.C. Admirals commemorating the 50th anniversary of the Quebec Soccer Federation and; Calgary, Alberta at Shouldice Athletic Park and the "Giddy Up Cup", a tournament including more than 150 teams including two from Africa. Popsicle Soccer Day in Canada will also include feature stories from across the country, looking at ways Canadians participate in and celebrate the world's game.

Viewers in the Greater Toronto Area are invited to come to the Canadian Broadcasting Centre (Wellington and John Streets) on Saturday July 10 and on Sunday, July 11, for the CBC Soccer Nation Street Party, starting each day at 10 a.m. Attendees can watch CBC coverage live on outdoor screens and indoors in the CBC Atrium and can join CBC Radio 2, 94.1 FM on 4:30 - 6 p.m. for a live all-star musical concert featuring Jully Black, Alex Cuba, Jesse Cook and David Rudder, hosted by Metro Morning's Matt Galloway. Garvia Bailey will also host a live broadcast of CBC Radio One 99.1 FM's Big City Small World from 5:00 - 6:00 p.m. The complete CBC Soccer Nation Street Party schedule is available at cbcsoccernation.com orCBC.ca/Toronto/community.

Complete coverage of the 2010 FIFA World Cup South Africa™ began on June 11 on CBC Television, bold and CBCSports.ca. Viewers can visit CBCSports.ca/fifaworldcup for the latest news, exclusive video features, blogs, complete broadcast schedules and more.

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

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