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A RECORD 5.816 MILLION CANADIANS WATCH FIFA WORLD CUP FINAL

The Final of the 2010 FIFA World Cup South Africa™ on CBC has set a new record for a FIFA World Cup™television audience in Canada.  Spain's victory over the Netherlands attracted an average audience of 5.131 million to CBC while an average audience of 685,000tuned in to Radio-Canada Télévision, bringing the total television audience to 5.816 million, 105% higher than the combined audience to the English and French live broadcasts of the Final in 2006.  Audiences on CBC Television peaked at 7.664 million at 4:56 p.m. ET. CBCSports.ca had 231,649 total live streams of the match, and the prime-time encore of the Final on CBC drew an average audience of 426,000.  Sunday's FIFA World Cup™ Post-Game Show had an average audience of1.993 million. 

On Saturday, the 3rd Place match between Uruguay and Germany attracted an average audience of 1.894 million viewers, 219% higher than the live broadcast of the 3rdPlace match in 2006. 

Between June 11 and July 11, more than 28 million Canadians watched 2010 FIFA World Cup South Africa™programming on CBC and Radio-Canada.  

2010 FIFA WORLD CUP SOUTH AFRICA™ ADDITIONAL NUMBERS

Opening Round CBC Television Average Audience -956,000

Round of 16 CBC Television Average Audience - 1.490 million

Quarter-Finals CBC Television Average Audience - 1.892 million

Semi-Finals CBC Television Average Audience - 2.254 million

Overall Tournament CBC Television Average Audience (includes live and encore) - 1.265 million

CBCSports.ca Total Live Streams - 8.485 million

CBC's coverage of the FIFA World Cup™ set a new standard by enabling Canadians to experience every single game from the tournament on television and, for the first time ever, live and on-demand on CBCSports.ca. In 2014 CBC will once again showcase the world's best with comprehensive coverage of the 2014 FIFA World Cup Brazil™.

*Source: Television audiences are BBM overnight, A2+ (PPM measurement).  Streaming numbers: CBC Research - Omniture HBX (2009) and Omniture Site Catalyst (2010)

Related links:

World Cup Ratings Show Huge Rise - cbcsports.ca

CBC's FIFA World Cup Coverage Sets New Records - Broadcaster Magazine

Content Companies From Around the Globe Rely on Conviva to Deliver the Best 2010 FIFA World Cup™ Online Video Fan Experience - PR Newswire

Brazil 2014 Taking Shape - FIFA.com

World Cup 2014: What to Watch For in Brazil - The Wall Street Journal
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