SPONSORS TEAM-UP WITH CBC AS THE NETWORK LAUNCHES THE 60TH SEASON OF HOCKEY NIGHT IN CANADA
General Motors, Scotiabank, Budweiser, Diageo, Kia, Subway, Home Hardware, Hyundai, Panasonic all taking part in the 60th Season of HOCKEY NIGHT IN CANADA
HOCKEY NIGHT IN CANADA returns for its 60th Season with an all-star line-up of sponsors, bringing viewers into the action with fan-favourite segments, second screen opportunities and up to the minute coverage of what's happening on the ice and around the league.
Scotiabank returns for the 60th Season, continuing its partnership with CBC's HOCKEY NIGHT IN CANADA as an integral part of its commitment to supporting teams at both the community and professional level. Scotiabank continues their involvement with Scotiabank Hockey Tonight and is once again the title sponsor of the grass-roots hockey initiative Scotiabank Hockey Day in Canada taking place Saturday, February 9 in Peterborough, ON.
CBC is excited to welcome Budweiser as an official sponsor this season, with plans to expand its presence on HOCKEY NIGHT IN CANADA over the next several seasons with innovative advertising. Budweiser is the presenting sponsor for the brand new Hockey Night in Canada Second Screen experience, as well as Coach's Corner, the Out of Town Scores and highlights of the best goals from around the league with Goal Tonight each week.
Long-time sponsor General Motors returns for another season as Chevrolet continues to bring fans all the goings-on from around the league with the Chevrolet I-Desk hosted by Andi Petrillo and for the second year will sponsor HOCKEY NIGHT IN CANADA in Punjabi. GMC also sponsors Inside the Game (formerly Coast to Coast) and Telestrator.
The Hockey Night in Canada Fantasy Pool presented by Kia returns for a seventh year at CBCSports.ca/Hockey with more prizes and more weekly winners. Open to all Canadian residents over the age of majority, the game is free to enter and easy to play.
Hyundai and CBC's Hockey Night in Canada have teamed up for the 3rd Annual Hyundai Hockey Nation. Coaches, parents and kids alike will receive a rare opportunity to take part in a series of hockey clinics, guided by some of the game's most seasoned coaches and players. More information is available at cbchockeynation.ca.
HOCKEY NIGHT IN CANADA would like to recognize all of its great 60th Season sponsors including;
• Hockey Night in Canada Bio presented by Subway
• Hockey Night in Canada Close-Up presented by Subway
• Crown Royal Three Stars
• Up to the Minute - Home Hardware
• HD Sponsor (first period of Game 1 and ALL Playoff Games) - Panasonic
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus five languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.
About CBC's Brand New In-House Publicity Team
CBC's brand new team of in-house publicists are delivering a comprehensive publicity service for all CBC programming and events. For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the new CBC Media Centre at cbc.ca/mediacentre
For more information, please contact:
Simon Bassett, Publicist, CBC
416.205.8533 (Office)/416.988.1590 (Mobile)