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Recipe To Riches

CBC is thrilled to welcome the successful series, Recipe to Riches to the 2014 winter schedule. Recipe to Riches is a competition-style reality series in which amateur Canadian cooks create and share their innovative favourite personal recipes with the country. Each of the six one-hour episodes features a different food category with a weekly winner receiving $25,000. Those weekly winners then move on to compete in the series finale for the grand prize of $250,000. The finalists' recipes will be available across the country as a President`s Choice® product, available in select Loblaw Companies Limited stores. In the week leading up to the finale Canadians will be able to join the fun and vote for their favourite recipe! Auditions will take place this summer in select cities across Canada - additional information and updates to come in the coming weeks.

CAST AND PRODUCTION TEAM:

Recipe to Riches is produced by Temple Street Productions in association with CBC and Loblaw Companies Limited. Auditions will take place this summer in select cities across Canada

PROGRAMMING FAST FACTS:

  • Award winning production team: Temple Street Productions
  • Desirable purchasing demo: 65% female. 60% Ad25-54. 86% have children under 12 in the HH. 68% more likely to have a University+ education.*
  • Strong program placement: Lead-in is Dragons' Den (#1 unscripted Canadian program)
  • Program has a long-tail with extensions into CBC lifestyle and talk programming

* Viewer Profile Rationale: BBM PPM Total Canada. 1/1/2012 - 12/31/2012. Prime airs Food Network Wed 9p x 9 airings.

SPONSORSHIP OPPORTUNITIES:

  • Media sponsorship
  • Integration
  • Contests
  • Digital sponsorship and extensions
  • Custom Creative

Contact your CBC Representative for Sponsorship Opportunities