CBC Sports recently announced a blockbuster five-year agreement with the International Skating Union (ISU), delivering an unprecedented level of coverage of the biggest international skating events on multiple channels and platforms.
The agreement will allow viewers to watch the top Canadian athletes in Figure Skating and Speed Skating take on the world's best, including four events held on Canadian soil. The schedule is highlighted by the 2011 ISU Grand Prix Final in Quebec City, December 8-11, 2011. It's only the third time Canada has hosted this prestigious event. The deal also includes the ISU World Figure Skating Championships (including London, Ontario in 2013), the ISU World Junior Figure Skating Championships, the ISU Four Continents Figure Skating Championships, the ISU World Synchronized Skating Championships plus all international Grand Prix events. For Speed Skating and Short Track Speed Skating, the agreement includes all major ISU Championships including the ISU World Sprint Speed Skating Championships in Calgary on January 28-29, 2012 and the ISU World Cup Short Track in Saguenay, Quebec on October 28-30, 2011.
The deal calls for a total of more than 120 hours of coverage annually, and will be carried on CBC, CBC specialty channel bold TV, streaming online at www.cbcsports.ca and through a strategic partnership with VisionTV, available in 10 million Canadian homes. The partnership with VisionTV allows more Canadians to have access to CBC's award-winning figure skating coverage.
The agreement will allow viewers to watch the top Canadian athletes in Figure Skating and Speed Skating take on the world's best, including four events held on Canadian soil. The schedule is highlighted by the 2011 ISU Grand Prix Final in Quebec City, December 8-11, 2011. It's only the third time Canada has hosted this prestigious event. The deal also includes the ISU World Figure Skating Championships (including London, Ontario in 2013), the ISU World Junior Figure Skating Championships, the ISU Four Continents Figure Skating Championships, the ISU World Synchronized Skating Championships plus all international Grand Prix events. For Speed Skating and Short Track Speed Skating, the agreement includes all major ISU Championships including the ISU World Sprint Speed Skating Championships in Calgary on January 28-29, 2012 and the ISU World Cup Short Track in Saguenay, Quebec on October 28-30, 2011.
The deal calls for a total of more than 120 hours of coverage annually, and will be carried on CBC, CBC specialty channel bold TV, streaming online at www.cbcsports.ca and through a strategic partnership with VisionTV, available in 10 million Canadian homes. The partnership with VisionTV allows more Canadians to have access to CBC's award-winning figure skating coverage.
Programming Fast Facts:
- The new season of Championship Figure Skating includes the 2013 Grand Prix Series, Four Continents, World Junior Championships and the World Figure Skating Championships in London, ON. This will be the first time the Worlds have been in Ontario since 1984!
- Over the course of last season, the beautiful combination of technical precision, musicality, and interpretive elements attracted 1 in 3 adults 18+ to tune into Figure Skating on CBC.
- Demographically:
• Viewers are 22% more likely to be female
• They are 17% more likely to be aged 35+
• Viewers are the principal grocery shopper - index 129
• CBC's figure skating audience are 14% more likely to own their homes
• Viewers are well educated. They are 17% more likely to have a College+ education
Source: BBM Canada PPM, Total Canada, Sept 12/11-Apr 1/12, CBC Com, Cume Reach (000) 1 minute Figure Skating A18+, %A18+ AMA (000) Comp Figure Skating indexed to Total TV M-Su 2a-2a
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