The Dragons are
back! But this time, it's a different den. Canada's highest-rated
unscripted TV show returns this fall with 20 exciting
episodes in a brand new, ominous den. Each week, see entrepreneurs
brave a once-in-a-lifetime opportunity to face five
multi-millionaires who have the cash and the know-how
to catapult companies to commercial success. The
competition is fierce as all five Dragons battle it out for the best
business ideas in the country. Catch special episodes including a
cheeky "all-Canadian" themed show, built around some of
Canada's classic foods and pastimes. The season will also feature
the fan favourite "Student Show," where the country's
youngest entrepreneurs attempt to school the Dragons, and the highly
anticipated "Update Special," where the Dragons will drop in on
Dragons' Den
alumni to find out what life is like after the Den.
Programming Fast Facts:
- New set!
- #1 Unscripted Canadian Entertainment Program
- Reaches 1 in 4 Canadians
- 10 out of 13 episodes that aired Fall 2012 garnered 1 million+ (Ad2+)
- A record 87 handshake deals with more than $13 million invested.
- Multi-award winning program:
- Gemini awards, Canadian Screen Award, Media Innovation Awards, Best reality program at the 2012 Banff World Television Festival
- Dragons are authors of best-selling books
- cbc.ca/dragonsden = 500,000 unique visitors + average time spent on the site = 13 minutes + Users likely to be Ad25-54 & HHI $75+
Source: BBM Canada PPM. Total Canada. 9/10/2012 - 12/9/2012
Sponsorship Opportunities:
- Media sponsorship
- Sponsored features
- Contests
- Digital extensions
- Custom Creative
- Cluster buster sponsorship
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: Dragons' Den
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
GENRE:
Factual Entertainment
SCHEDULE:
Wednesdays @ 8PM.
Encore airing Sundays @ 9PM.
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/dragonsden/
Watch videos: http://www.cbc.ca/dragonsden/videos.html
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
The Dragons are
back! But this time, it's a different den. Canada's highest-rated
unscripted TV show returns this fall with 20 exciting
episodes in a brand new, ominous den. Each week, see entrepreneurs
brave a once-in-a-lifetime opportunity to face five
multi-millionaires who have the cash and the know-how
to catapult companies to commercial success. The
competition is fierce as all five Dragons battle it out for the best
business ideas in the country. Catch special episodes including a
cheeky "all-Canadian" themed show, built around some of
Canada's classic foods and pastimes. The season will also feature
the fan favourite "Student Show," where the country's
youngest entrepreneurs attempt to school the Dragons, and the highly
anticipated "Update Special," where the Dragons will drop in on
Dragons' Den
alumni to find out what life is like after the Den.
Programming Fast Facts:
- New set!
- #1 Unscripted Canadian Entertainment Program
- Reaches 1 in 4 Canadians
- 10 out of 13 episodes that aired Fall 2012 garnered 1 million+ (Ad2+)
- A record 87 handshake deals with more than $13 million invested.
- Multi-award winning program:
- Gemini awards, Canadian Screen Award, Media Innovation Awards, Best reality program at the 2012 Banff World Television Festival
- Dragons are authors of best-selling books
- cbc.ca/dragonsden = 500,000 unique visitors + average time spent on the site = 13 minutes + Users likely to be Ad25-54 & HHI $75+
Source: BBM Canada PPM. Total Canada. 9/10/2012 - 12/9/2012
Sponsorship Opportunities:
- Media sponsorship
- Sponsored features
- Contests
- Digital extensions
- Custom Creative
- Cluster buster sponsorship
Contact your CBC Representative for Sponsorship Opportunities
