For more than 30 years, CBC SPORTS WEEKEND has been the voice of elite amateur athletics and the program of record celebrating Canada's and the World's best as they compete on the global stage. The weekly program, hosted by Scott Russell and Brenda Irving, highlights the exploits of Canada's athletes across a multitude of sports including Figure Skating, Long- and Short-Track Speed Skating, Alpine Skiing, and more. Sports Weekend prides itself on telling the athlete's story, ensuring that viewers will never meet a champion for the first time in the winner's circle.
Programming Fast Facts:
- Only network program dedicated to Canadian Amateur sport and elite athletes
- 3.1 million viewers A25-54 tuned into Sports Weekend last season
Demographically viewers are:
- They are 5% more likely to be male
- Age 35+ - index 110
- They are 12% more likely to own their home
- CBC Sports Weekend viewers are well educated. They are 18% more likely to have a University+ education
- They have higher household incomes. They are 18% more likely to have a HHI $150K+
- Have a professional occupation - index 110
Source: BBM Canada PPM, Total Canada, Sept 3/12-Mar 24/13, CBC Com, Cume Reach (000) 1 minute Sports - Saturdays, A25-54, %A18+ AMA (000) Comp Sports - Saturdays - indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: CBC Sports Weekend
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
Winter 2014:
Monday @ 8:00PM
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/sports/amateur/story/2010/12/06/sp-sports-wknd-schedule.html
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
For more than 30 years, CBC SPORTS WEEKEND has been the voice of elite amateur athletics and the program of record celebrating Canada's and the World's best as they compete on the global stage. The weekly program, hosted by Scott Russell and Brenda Irving, highlights the exploits of Canada's athletes across a multitude of sports including Figure Skating, Long- and Short-Track Speed Skating, Alpine Skiing, and more. Sports Weekend prides itself on telling the athlete's story, ensuring that viewers will never meet a champion for the first time in the winner's circle.
Programming Fast Facts:
- Only network program dedicated to Canadian Amateur sport and elite athletes
- 3.1 million viewers A25-54 tuned into Sports Weekend last season
Demographically viewers are:
- They are 5% more likely to be male
- Age 35+ - index 110
- They are 12% more likely to own their home
- CBC Sports Weekend viewers are well educated. They are 18% more likely to have a University+ education
- They have higher household incomes. They are 18% more likely to have a HHI $150K+
- Have a professional occupation - index 110
Source: BBM Canada PPM, Total Canada, Sept 3/12-Mar 24/13, CBC Com, Cume Reach (000) 1 minute Sports - Saturdays, A25-54, %A18+ AMA (000) Comp Sports - Saturdays - indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
