Programming Fast Facts:
- Last season, over 2.5 million A25-54 tuned into CBC's coverage of skiing.
- Demographically, ski viewers are:
• 6% more likely to be male
• 1/3 of viewers are aged 25-54
• 12% more likely to be aged 35+
- Viewers are well educated. They are 30% more likely to have a post-graduate degree
- They are more likely to be the principal grocery shopper - index 114
Source: BBM Canada PPM, Total Canada, Sept 12/11-Apr 1/12, CBC Com, Cume Reach (000) 1 minute Skiing A25-54, %A18+ AMA (000) Comp Skiing indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: CBC Sports Weekend
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
Winter 2013:
Monday @ 8:00PM
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/sports/amateur/story/2010/12/06/sp-sports-wknd-schedule.html
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
Programming Fast Facts:
- Last season, over 2.5 million A25-54 tuned into CBC's coverage of skiing.
- Demographically, ski viewers are:
• 6% more likely to be male
• 1/3 of viewers are aged 25-54
• 12% more likely to be aged 35+
- Viewers are well educated. They are 30% more likely to have a post-graduate degree
- They are more likely to be the principal grocery shopper - index 114
Source: BBM Canada PPM, Total Canada, Sept 12/11-Apr 1/12, CBC Com, Cume Reach (000) 1 minute Skiing A25-54, %A18+ AMA (000) Comp Skiing indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
