CBC Sports Weekend is an exciting and fast paced sports program with an all-live format focusing specifically on amateur sport. This years' line-up includes Bobsleigh, a high speed, adrenalin rush sport that uses gravity-powered sleighs, on a narrow ice-tracks, that can reach speeds of 150 Km/hour. CBC airs both World Cup Bobsleigh and Skeleton as the Canadian athletes prepare for the 2014 Olympic Games in Sochi, Russia.
Programming Fast Facts: (no airings in 2012/13 or 2011/12 - using 2010/11 data)
- Bobsleigh was one of the original sports at the first Winter Olympic games in 1924.
- Bobsleigh on CBC attracted over 1.5 million A25-54 viewers over the 2010/2011 season.
Demographically viewers are:
- Over 1/3 of CBC bobsleigh viewers are aged 25-54
- 53% of the viewers are female, which is in-line with TV viewing population
- Bobsleigh viewers are 14% more likely to have children in the household under the age of 2
Source: BBM Canada PPM, Total Canada, Sept 13/10-Apr 3/11, CBC Com, Cume Reach (000) 1 minute Bobsleigh A25-54, %A18+ AMA (000) Comp Bobsleigh indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: Bobsleigh
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/sports/amateur/
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
CBC Sports Weekend is an exciting and fast paced sports program with an all-live format focusing specifically on amateur sport. This years' line-up includes Bobsleigh, a high speed, adrenalin rush sport that uses gravity-powered sleighs, on a narrow ice-tracks, that can reach speeds of 150 Km/hour. CBC airs both World Cup Bobsleigh and Skeleton as the Canadian athletes prepare for the 2014 Olympic Games in Sochi, Russia.
Programming Fast Facts: (no airings in 2012/13 or 2011/12 - using 2010/11 data)
- Bobsleigh was one of the original sports at the first Winter Olympic games in 1924.
- Bobsleigh on CBC attracted over 1.5 million A25-54 viewers over the 2010/2011 season.
Demographically viewers are:
- Over 1/3 of CBC bobsleigh viewers are aged 25-54
- 53% of the viewers are female, which is in-line with TV viewing population
- Bobsleigh viewers are 14% more likely to have children in the household under the age of 2
Source: BBM Canada PPM, Total Canada, Sept 13/10-Apr 3/11, CBC Com, Cume Reach (000) 1 minute Bobsleigh A25-54, %A18+ AMA (000) Comp Bobsleigh indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
