CBC continues to bring the best in amateur and professional fall and winter sports programming to Canadians with entertaining and engaging broadcasts. The best high-performance athletes from Canada and around the world compete on CBC in a variety of sports on ice and snow including: the best alpine ski events this season. Coverage airs throughout the winter months leading up to Sochi 2014.
Programming Fast Facts:
- The downhill discipline involves the highest speeds and therefore the greatest risks of all the alpine events. Racers on a typical international course exceed speeds of 130 km/ hr.
- Last season, 2.6 million A25-54 tuned into CBC's coverage of skiing
Demographically, ski viewers are:
- Deliver a balanced male/ female audience
- 13% more likely to be aged 35+
- Viewers are well educated. They are 62% more likely to have a post-graduate degree
- Their viewers are 12% more likely to own their home
- They are more likely to be the principal grocery shopper - index 113
CBC's Alpine viewers have financial assets:
- Spent $10K+ on home improvements past year - index 110
- Mortgage - index 133
- Stocks/ mutual funds - index 121
- Term/ guaranteed deposits - index 130
Source: BBM Canada PPM, Total Canada, Sept 3/12-Mar 24/13, CBC Com, Cume Reach (000) 1 minute Skiing A25-54, %A18+ AMA (000) Comp Skiing indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: Alpine Skiing
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/sports/alpineskiing/
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
CBC continues to bring the best in amateur and professional fall and winter sports programming to Canadians with entertaining and engaging broadcasts. The best high-performance athletes from Canada and around the world compete on CBC in a variety of sports on ice and snow including: the best alpine ski events this season. Coverage airs throughout the winter months leading up to Sochi 2014.
Programming Fast Facts:
- The downhill discipline involves the highest speeds and therefore the greatest risks of all the alpine events. Racers on a typical international course exceed speeds of 130 km/ hr.
- Last season, 2.6 million A25-54 tuned into CBC's coverage of skiing
Demographically, ski viewers are:
- Deliver a balanced male/ female audience
- 13% more likely to be aged 35+
- Viewers are well educated. They are 62% more likely to have a post-graduate degree
- Their viewers are 12% more likely to own their home
- They are more likely to be the principal grocery shopper - index 113
CBC's Alpine viewers have financial assets:
- Spent $10K+ on home improvements past year - index 110
- Mortgage - index 133
- Stocks/ mutual funds - index 121
- Term/ guaranteed deposits - index 130
Source: BBM Canada PPM, Total Canada, Sept 3/12-Mar 24/13, CBC Com, Cume Reach (000) 1 minute Skiing A25-54, %A18+ AMA (000) Comp Skiing indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
