The Alpine Ski Series on CBC will be an amazing flurry of action. This year's events will add insight into the international players, while building recognition and synergy for future Canadian Olympians who are focused on their medal chances in the 2014 Olympic Games. CBC's coverage features marquee events from around the globe and from Canada's own Lake Louise.
Programming Fast Facts:
- Last season, over 2.5 million A25-54 tuned into CBC's coverage of skiing.
Demographically, ski viewers are:
- 6% more likely to be male
- 1/3 of viewers are aged 25-54
- 12% more likely to be aged 35+
- Viewers are well educated. They are 30% more likely to have a post-graduate degree
- They are more likely to be the principal grocery shopper - index 114
Source: BBM Canada PPM, Total Canada, Sept 12/11-Apr 1/12, CBC Com, Cume Reach (000) 1 minute Skiing A25-54, %A18+ AMA (000) Comp Skiing indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: Alpine Skiing
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
CBC Sports
GENRE:
CBC Sports
SCHEDULE:
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/sports/alpineskiing/
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
The Alpine Ski Series on CBC will be an amazing flurry of action. This year's events will add insight into the international players, while building recognition and synergy for future Canadian Olympians who are focused on their medal chances in the 2014 Olympic Games. CBC's coverage features marquee events from around the globe and from Canada's own Lake Louise.
Programming Fast Facts:
- Last season, over 2.5 million A25-54 tuned into CBC's coverage of skiing.
Demographically, ski viewers are:
- 6% more likely to be male
- 1/3 of viewers are aged 25-54
- 12% more likely to be aged 35+
- Viewers are well educated. They are 30% more likely to have a post-graduate degree
- They are more likely to be the principal grocery shopper - index 114
Source: BBM Canada PPM, Total Canada, Sept 12/11-Apr 1/12, CBC Com, Cume Reach (000) 1 minute Skiing A25-54, %A18+ AMA (000) Comp Skiing indexed to Total TV M-Su 2a-2a
Sponsorship Opportunities:
Contact your CBC Representative for Sponsorship Opportunities
