Alpine Skiing

About the Show

  • TV
  • ONLINE

The Alpine Ski Series on CBC will be an amazing flurry of action.  This year's events will add insight into the international players, while building recognition and synergy for future Canadian Olympians who are focused on their medal chances in the 2014 Olympic Games.  CBC's coverage features marquee events from around the globe and from Canada's own Lake Louise.


Programming Fast Facts:

  • Last season, over 2.5 million A25-54 tuned into CBC's coverage of skiing.

Demographically, ski viewers are:

  • 6% more likely to be male
  • 1/3 of viewers are aged 25-54
  • 12% more likely to be aged 35+
  • Viewers are well educated. They are 30% more likely to have a post-graduate degree
  • They are more likely to be the principal grocery shopper - index 114

Source: BBM Canada PPM, Total Canada, Sept 12/11-Apr 1/12, CBC Com, Cume Reach (000) 1 minute Skiing A25-54, %A18+ AMA (000) Comp Skiing indexed to Total TV M-Su 2a-2a

Sponsorship Opportunities:

Contact your CBC Representative for Sponsorship Opportunities

  • Program Name

    Alpine Skiing

  • Program Type

    Television Show

  • Appears On

    CBC

  • Genre

    CBC Sports

  • Schedule



CBC Revenue Site Programming Sheet

PROGRAM NAME: Alpine Skiing

PROGRAM TYPE: Television Show

APPEARS ON: CBC CBC Sports

GENRE: CBC Sports

SCHEDULE:

AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx

MORE ON THIS SHOW:
Show website: http://www.cbc.ca/sports/alpineskiing/
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx

SYNPOSIS:
The Alpine Ski Series on CBC will be an amazing flurry of action.  This year's events will add insight into the international players, while building recognition and synergy for future Canadian Olympians who are focused on their medal chances in the 2014 Olympic Games.  CBC's coverage features marquee events from around the globe and from Canada's own Lake Louise.


Programming Fast Facts:

  • Last season, over 2.5 million A25-54 tuned into CBC's coverage of skiing.

Demographically, ski viewers are:

  • 6% more likely to be male
  • 1/3 of viewers are aged 25-54
  • 12% more likely to be aged 35+
  • Viewers are well educated. They are 30% more likely to have a post-graduate degree
  • They are more likely to be the principal grocery shopper - index 114

Source: BBM Canada PPM, Total Canada, Sept 12/11-Apr 1/12, CBC Com, Cume Reach (000) 1 minute Skiing A25-54, %A18+ AMA (000) Comp Skiing indexed to Total TV M-Su 2a-2a

Sponsorship Opportunities:

Contact your CBC Representative for Sponsorship Opportunities