CBC's conventional and specialty stations reach 80% of the adult Canadian population (based on 18+, monthly reach)
Mr. D which premiered to almost 1.3 million viewers, was the highest rated Comedy premiere episodes on CBC since the debut of Little Mosque on the Prairie (Jan 2007).
Republic of Doyle finished Season 3 with a 2+ audience of almost 1.2 million viewers, its highest audience ever, up 18% over last season. For the first time ever , all 13 episodes garnered over 1 million viewers reaching 1 in 4 Canadians.
Arctic Air premiered to over 1.2 million viewers and finished its debut season with an average audience of 965,000 viewers, making it the highest rated premiere season for a CBC Drama in 15 years.
Dragons' Den continues to set the standard for Canadian Unscripted programming, averaging almost 1.4 million viewers. Dragons' Den was ranked as the #2 most watched Canadian Entertainment Program (excluding News & Sports) and the #1 most watched Canadian Unscripted Program.
LEADER IN INTEGRATION & INNOVATION
CBC is the leading media partner for integrated innovation in Canada. Awarded the 2009 Media Player of the Year, the 2010 Media Collaborator of the Year-- winning seven 2010 Media Innovation Awards and three 2010 Sponsorship Marketing Awards.
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