| ELINE: CANADIAN BLOGGERS DE AUG 21/09 DALET: DATELINE BEEPS -- FADE UNDER DM DM: Dateline: Across Canada. Perhaps you think that you, or someone you know -- me, for instance -- has the best job in the world. But, at least officially, that post is held by an Englishman, hired in May by Tourism Queensland. Ben Southall is required to live and travel in the Australian state. He swims, he snorkels. He oysters. On Tuesday, they're letting him fly a helicopter. For his troubles, he gets one-hundred-and-fifty Australian dollars. Of course, it's not all sand and beach. There is some paperwork. He must submit daily blogs that describe, for instance, how bonzer surfing is, and post accompanying videos demonstrating what an all around ripper time he's having. It may seem like Tourism Queensland got the short end of the stick, but they knew what they were doing. That's because two-thirds of the way through his six-month contract, Southall has already generated about a hundred million dollars in advertising and holiday bookings. So it seems reasonable that the Canadian Tourism Commission would expect the same success with a similar travel blog. And so two Canadians, Victoria Rey and Carolyne Weldon, were awarded a contract to create one called "Canada is a Big Place". They traveled around Canada for six weeks, all expenses paid, and blogged twice a day about their adventures. And like Mr Southall in Queensland, the Canadian pair also tried their hand at oystering, in the Maritimes. They celebrated Canada day in Ottawa.They ate fat-boy burgers in Winnipeg, walked the Tundra near Iqualuit, and rodeo-ed in Alberta. Unfortunately for the Canadian Tourism Commission, the blog never went viral. Most of the videos only got a few dozen hits. No word yet on how much money the tourism board earned in publicity. But it likely wasn't the equivalent of one hundred-million Aussie dollars. Things of course could still heat up. There's still a window of opportunity for the blog to take off. Hopefully, that window is lined with cold-weather insulation plastic. Because Canada's Tourism Commission has charged the intrepid duo with a second mission: this winter, they'll venture to some of Canada's chillier regions -- communities like Churchill, Manitoba. No oystering there. And definitely no snorkeling. On the bright side, they'll likely never come across vegemite on the menu. |