Show Highlight

Past Episodes

  • Thursday January 11, 2018

    Crayola Retiring a Color

    I See A Little Silhouetto Of A Brand: How Old School Products Survive

    This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today. We’ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saved itself by not going digital. From Crayola to Velveeta, it all comes down to smart marketing.

    Posted: Jan 11, 2018 10:45 PM ET
    Last Updated: Jan 12, 2018 1:59 PM ET
    audio
    Listen 27:32
  • Thursday January 04, 2018

    Thighmaster

    Put It Between Your Knees and Squeeze: Marketing A Fad

    Kicking off our 2018 season, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired...by doctors. From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible. Hope you’ll join us.

    Posted: Jan 04, 2018 12:00 AM ET
    Last Updated: Jan 04, 2018 10:48 AM ET
    Listen 27:32
  • Thursday August 31, 2017

    Albert Lasker

    Summer Series - The Most Interesting Adman in the World: The Story of Albert Lasker

    This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elections. And he just happened to change the world of advertising in the process.

    Posted: Aug 31, 2017 12:00 AM ET
    Last Updated: Aug 31, 2017 8:10 AM ET
  • Thursday August 24, 2017

    Kendall Jenner Pepsi

    Summer Series - Grab Your Wallet: When Brands Go Political

    This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump”, the controversial Super Bowl ad that challenged an immigration policy and crashed the Internet and how even Pepsi could drop the political ball. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

    Posted: Aug 24, 2017 12:00 AM ET
    Last Updated: Aug 24, 2017 8:27 AM ET
  • Thursday August 17, 2017

    Barbie

    Summer Series - Guys and Dolls: Gender Marketing, Part II

    This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads. By and large, most products are gender-neutral. It's just the marketing that's not.

    Posted: Aug 17, 2017 12:00 AM ET
    Last Updated: Aug 17, 2017 8:16 AM ET
  • Thursday August 10, 2017

    Gender Marketing

    Summer Series - Guys and Dolls: Gender Marketing

    This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing different products to different genders leads to profit but also to big consequences. It’s not a black-and-white issue, but it’s definitely pink and blue…

    Posted: Aug 10, 2017 12:00 AM ET
    Last Updated: Aug 12, 2017 10:35 AM ET