Show Highlight

Past Episodes

  • Thursday March 16, 2017

    Happy Mother's Day

    The Frankenstein Factor: Inventors Who Regret Their Inventions

    This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control of their creations. We'll look at why the inventor of the K-Cup doesn't own a Keurig machine, why the creator of Mother's Day later tried to have it rescinded and how the Wright Brothers lost control of the airplane. It's one of the most unwieldy aspects of marketing - you create a product, you inform the public, you put it into the marketplace, and it's out of your hands.

    Posted: Mar 16, 2017 1:15 PM ET
    Last Updated: Mar 16, 2017 11:45 AM ET
    audio
    Listen 27:32
  • Thursday March 09, 2017

    Entourage

    The Odd Couple: Unlikely Marketing Collaborations

    In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, by leveraging each other's strengths, unlikely brands collaborate to achieve much more than they could have achieved alone. We'll look at a hotel that partnered with an animal rescue organization by bringing dogs into the hotel, a budget-priced car that redefined the term "luxury vehicle" by teaming up with Prada and how NASA got the public to support the space industry using...a toy. Sometimes, odd couples click. And what they create together is highly unusual and unique.

    Posted: Mar 09, 2017 5:41 PM ET
    Last Updated: Mar 11, 2017 11:38 AM ET
    audio
    Listen 27:32
  • Thursday March 02, 2017

    Fur Free Fur

    The Elephant in the Room: Humane Marketing vs. Profit

    In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing with mounting issues when it comes to the ethical treatment of animals, and their marketing is being affected as a result. This week, we'll look at how Ringling Brothers started using humane storytelling to draw customers, how Armani tipped the scales in the burgeoning "vegan clothing" world and the 2016 movie that may change the way animals are used in film forever. In this day and age, you can't ignore the elephant in the room.

    Posted: Mar 02, 2017 9:18 PM ET
    Last Updated: Mar 02, 2017 11:40 AM ET
    audio
    Listen 27:32
  • Thursday February 23, 2017

    Charlie Brown Christmas

    Brands In Cars Getting Coffee: Sponsorship Marketing

    This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We'll look at how a single phone call from Coca Cola changed Christmas tradition forever, how Barbie helped save the Girl Scouts and what happens when a sponsor has to weather the demands...of the sponsee. The reason brands pick certain programs or events to sponsor is always strategic – and always interesting.

    Posted: Feb 23, 2017 2:16 PM ET
    Last Updated: Feb 23, 2017 1:10 AM ET
  • Thursday February 16, 2017

    RUTR

    Small Move, Big Gain: An Encore Presentation

    This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks. We’ll look at how a hit movie that was turned down by every studio in town was finally sold thanks to a small change in the way it was pitched, how Obama used a small tactic to beat John McCain, and how broccoli made a small move to become popular during the infamous OJ Simpson trial.

    Posted: Feb 16, 2017 12:00 AM ET
    Last Updated: Feb 17, 2017 10:04 AM ET
    audio
  • Thursday February 09, 2017

    Heart Attack Grill

    Lead Balloons: When Negative Brand Names Work

    This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the opposite of what the company is offering, or even risk offending the very customers it hopes to attract. We'll look at a band named after one of the biggest air disasters of the 20th century, a restaurant that proudly tries to clog its customers' arteries (and has on occasion) and a rental car company that promises junkers. It's a fine line between memorable and detrimental.

    Posted: Feb 09, 2017 12:00 AM ET
    Last Updated: Feb 10, 2017 12:20 AM ET