Show Highlight

Past Episodes

  • Thursday August 10, 2017

    Gender Marketing

    Summer Series - Guys and Dolls: Gender Marketing

    This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing different products to different genders leads to profit but also to big consequences. It’s not a black-and-white issue, but it’s definitely pink and blue…

    Posted: Aug 10, 2017 12:00 AM ET
    Last Updated: Aug 12, 2017 10:35 AM ET
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    Listen 27:32
  • Thursday August 03, 2017

    Real Estate Advertising

    Summer Series - Selling The Dream: Real Estate Advertising

    This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using...humour. It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.

    Posted: Aug 03, 2017 12:00 AM ET
    Last Updated: Aug 02, 2017 10:49 PM ET
    Listen 27:32
  • Thursday July 27, 2017

    Social media

    Summer Series - The Wizarding World of Influencer Marketing

    This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency. We'll look at a single YouTube review that shot Patti Labelle to the top of the baking industry, why J.K. Rowling only needed seven people to promote the biggest movie attraction of the year and exactly what happens when influencers break the trust of their loyal followers. It all comes down to integrity and transparency.

    Posted: Jul 27, 2017 12:42 AM ET
    Last Updated: Aug 03, 2017 2:19 PM ET
    Listen 27:32
  • Thursday July 20, 2017

    Happy Mother's Day

    Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions

    This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control of their creations. We'll look at why the inventor of the K-Cup doesn't own a Keurig machine, why the creator of Mother's Day later tried to have it rescinded and how the Wright Brothers lost control of the airplane. It's one of the most unwieldy aspects of marketing - you create a product, you inform the public, you put it into the marketplace, and it's out of your hands.

    Posted: Jul 20, 2017 12:00 AM ET
    Last Updated: Jul 19, 2017 11:47 PM ET
    Listen 27:32
  • Thursday July 13, 2017

    Tiffany box

    Summer Series - What A Difference A Difference Makes: Standing Out In The Marketplace

    This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eyepatch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking the fun out of the ride.

    Posted: Jul 13, 2017 12:00 AM ET
    Last Updated: Jul 12, 2017 10:47 PM ET
    Listen 27:32
  • Thursday July 06, 2017

    Ken Bone

    Summer Series - Unforeseen Circumstances: How Companies Are Affected By Chance

    This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head. And it’s always interesting to see how the company reacts and what happen to their business as a result. We’ll look at what happened to Ford Broncos after the OJ Simpson slow-speed car chase, what happened to Red Lobster after Beyonce gave it a sexy callout in a song, and what happened to James Bond when JFK gave the books a ringing endorsement. The Podcast for this show was recorded at the first ever live performance of Under The Influence at the Hot Docs Podfest. We do a Q&A with the record after. It was fun.

    Posted: Jul 06, 2017 12:00 AM ET
    Last Updated: Jul 06, 2017 8:43 AM ET
    Listen 27:32