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  • Saturday March 28, 2015

    The Marketing Innovations Episode

    This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to rentable office desks, to personal climate controls for airplane seats, to rain that smells like brands - the latest marketing innovations are unbelievable.

    Posted: Mar 28, 2015 5:12 PM
    Last Updated: Mar 28, 2015 11:42 AM
    Listen 27:32

Past Episodes

  • Friday March 20, 2015

    Nudge Orange

    Nudge: The Persuasive Power Of Whispers

    This week, an encore broadcast of Nudge: The Persuasive Power of Whispers. Schools, marketers and even governments are now using small nudges to gently steer people toward making positive decisions. Nudges are almost invisible, and often controversial. It’s a fascinating new aspect of influence.

    Posted: Mar 20, 2015 12:00 AM
    Last Updated: Mar 20, 2015 11:50 PM
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    Listen 27:32
  • Saturday March 14, 2015

    Giftvertising

    This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral. From airlines to retail stores, big brands are embracing the trend.

    Posted: Mar 14, 2015 6:37 PM
    Last Updated: Mar 14, 2015 1:59 AM
    Listen 27:32
  • Saturday March 07, 2015

    Uber Taxi

    The Sharing Economy

    Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.

    Posted: Mar 07, 2015 5:50 PM
    Last Updated: Mar 14, 2015 2:30 PM
    Listen 27:32
  • Friday February 27, 2015

    German Engineering On Board

    Geography As Branding

    Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Swiss watches, Geography as branding is a powerful marketing strategy that often comes with a premium price tag.

    Posted: Feb 27, 2015 7:52 PM
    Last Updated: Feb 28, 2015 11:32 AM
    Listen 27:32
  • Saturday February 21, 2015

    Oscars Headline

    For Your Consideration

    The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. Grab a bag of popcorn and tune in.

    Posted: Feb 21, 2015 11:38 AM
    Last Updated: Feb 21, 2015 1:32 AM
    Listen 27:32
  • Friday February 13, 2015

    2015 Almanac

    How Weather Affects Marketing

    This week, an encore broadcast of How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can use the weather to predict sales. While they can’t manage weather, marketers can certainly now manage the financial implications of weather.

    Posted: Feb 13, 2015 12:00 AM
    Last Updated: Feb 13, 2015 11:39 PM
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    Listen 27:32