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  • Terry O'Reilly

    Under The Influence Returns January 4

    by Under The Influence

    We're back! Under The Influence returns to the airwaves January 4 with a brand spanking new season. Tune in at our regular time slots - Thursdays and Saturdays at 11:30 on CBC Radio One. See you in the New Year.

    Posted: Sep 05, 2017 4:52 PM ET
    Last Updated: Dec 07, 2017 1:19 PM ET
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Past Episodes

  • Thursday August 24, 2017

    Kendall Jenner Pepsi

    Summer Series - Grab Your Wallet: When Brands Go Political

    This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump”, the controversial Super Bowl ad that challenged an immigration policy and crashed the Internet and how even Pepsi could drop the political ball. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

    Posted: Aug 24, 2017 12:00 AM ET
    Last Updated: Aug 24, 2017 8:27 AM ET
    Listen 27:32
  • Thursday August 17, 2017


    Summer Series - Guys and Dolls: Gender Marketing, Part II

    This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads. By and large, most products are gender-neutral. It's just the marketing that's not.

    Posted: Aug 17, 2017 12:00 AM ET
    Last Updated: Aug 17, 2017 8:16 AM ET
    Listen 27:32
  • Thursday August 10, 2017

    Gender Marketing

    Summer Series - Guys and Dolls: Gender Marketing

    This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing different products to different genders leads to profit but also to big consequences. It’s not a black-and-white issue, but it’s definitely pink and blue…

    Posted: Aug 10, 2017 12:00 AM ET
    Last Updated: Aug 12, 2017 10:35 AM ET
    Listen 27:32
  • Thursday August 03, 2017

    Real Estate Advertising

    Summer Series - Selling The Dream: Real Estate Advertising

    This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using...humour. It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.

    Posted: Aug 03, 2017 12:00 AM ET
    Last Updated: Aug 02, 2017 10:49 PM ET
  • Thursday July 27, 2017

    Social media

    Summer Series - The Wizarding World of Influencer Marketing

    This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency. We'll look at a single YouTube review that shot Patti Labelle to the top of the baking industry, why J.K. Rowling only needed seven people to promote the biggest movie attraction of the year and exactly what happens when influencers break the trust of their loyal followers. It all comes down to integrity and transparency.

    Posted: Jul 27, 2017 12:42 AM ET
    Last Updated: Aug 03, 2017 2:19 PM ET
  • Thursday July 20, 2017

    Happy Mother's Day

    Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions

    This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control of their creations. We'll look at why the inventor of the K-Cup doesn't own a Keurig machine, why the creator of Mother's Day later tried to have it rescinded and how the Wright Brothers lost control of the airplane. It's one of the most unwieldy aspects of marketing - you create a product, you inform the public, you put it into the marketplace, and it's out of your hands.

    Posted: Jul 20, 2017 12:00 AM ET
    Last Updated: Jul 19, 2017 11:47 PM ET