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  • Friday January 23, 2015

    Selling The Moon - Part I

    This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.

    Posted: Jan 23, 2015 1:24 AM
    Last Updated: Jan 24, 2015 11:23 AM
    Listen 27:32

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Past Episodes

  • Friday January 09, 2015

    Poo Pourri Ad

    Controversy Advertising

    This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It’s a risky strategy, as controversy always courts trouble.

    Posted: Jan 09, 2015 12:32 AM
    Last Updated: Jan 10, 2015 3:57 PM
    Listen 27:32
  • Saturday January 03, 2015

    Burger King Flame

    Strange Brands

    The 2015 season of Under The Influence marks Terry's 10th anniversary on CBC. To kick off the season, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals, others are the result of unusual marketing opportunities - like a Burger King body spray.

    Posted: Jan 03, 2015 12:00 AM
    Last Updated: Jan 03, 2015 12:00 AM
    Listen 27:32
  • Saturday June 21, 2014

    Terry O'Reilly

    Dear Terry

    Well, this is the final episode of Under The Influence for the 2014 season. As we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever.

    Posted: Jun 21, 2014 12:00 AM
    Last Updated: Nov 17, 2014 1:32 PM
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  • Saturday June 14, 2014

    usethisone

    When Brands Mock Other Brands

    This week on Under The Influence, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple,...

    Posted: Jun 14, 2014 12:00 AM
    Last Updated: Nov 10, 2014 2:12 PM
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  • Saturday June 07, 2014

    guarantee

    Satisfaction Guaranteed

    This week, we search for companies that offer 100%, no questions-asked, no fine print, lifetime guarantees. They're hard to find, as not many companies are willing to offer that unlimited return policy. We'll look at one of the companies that pioneered the 100% lifetime guarantee, we'll look at a company that abandoned 100% lifetime guarantees after 75 years, and...

    Posted: Jun 07, 2014 12:00 AM read comments
  • Friday May 30, 2014

    Screen Shot 2013-12-23 at 2

    Looking Out For #1

    This week, an encore broadcast of "Looking Out For #1" where we'll look at popular categories and identify the runway best-selling brands and analyze why they're #1. The best selling car in Canada has been on top for 15 years. Bet you can't guess the #1 pharmaceutical drug in Canada - it's completely different from the top medication in...

    Posted: May 30, 2014 12:00 AM read comments