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  • Thursday January 29, 2015

    Selling The Moon - Part II

    In Part Two of “Selling The Moon,” NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.

    Posted: Jan 29, 2015 11:26 PM
    Last Updated: Jan 31, 2015 12:46 PM
    Listen 27:32
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Past Episodes

  • Friday January 23, 2015

    Headling Mercury 7

    Selling The Moon - Part I

    This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.

    Posted: Jan 23, 2015 1:24 AM
    Last Updated: Jan 29, 2015 10:05 PM
    Listen 27:32
  • Friday January 16, 2015

    A Hideous Orange

    Selling Ugly

    While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing can save other hideous brands. Then, every once in a while, some ugly products become runaway hits.

    Posted: Jan 16, 2015 12:22 PM
    Last Updated: Jan 30, 2015 1:32 AM
    Listen 27:32
  • Friday January 09, 2015

    Poo Pourri Ad

    Controversy Advertising

    This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It’s a risky strategy, as controversy always courts trouble.

    Posted: Jan 09, 2015 12:32 AM
    Last Updated: Jan 10, 2015 3:57 PM
    Listen 27:32
  • Saturday January 03, 2015

    Burger King Flame

    Strange Brands

    The 2015 season of Under The Influence marks Terry's 10th anniversary on CBC. To kick off the season, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals, others are the result of unusual marketing opportunities - like a Burger King body spray.

    Posted: Jan 03, 2015 12:00 AM
    Last Updated: Jan 03, 2015 12:00 AM
  • Saturday June 21, 2014

    Terry O'Reilly

    Dear Terry

    Well, this is the final episode of Under The Influence for the 2014 season. As we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever.

    Posted: Jun 21, 2014 12:00 AM
    Last Updated: Nov 17, 2014 1:32 PM
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  • Saturday June 14, 2014

    usethisone

    When Brands Mock Other Brands

    This week on Under The Influence, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple,...

    Posted: Jun 14, 2014 12:00 AM
    Last Updated: Nov 10, 2014 2:12 PM
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