Past Episodes

  • Terry O'Reilly

    Under The Influence Returns in January

    by Under The Influence

    Under The Influence is on hiatus until January 2018. Until then, we're airing an encore season this fall on Sirius XM Channel 169 to tide you over. Tune in Thursdays at 8am and Fridays at 4pm. See you in the new year.

    Posted: Sep 05, 2017 4:52 PM ET
    Last Updated: Sep 06, 2017 10:04 AM ET
    read comments
  • Thursday August 31, 2017

    Albert Lasker

    Summer Series - The Most Interesting Adman in the World: The Story of Albert Lasker

    This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elections. And he just happened to change the world of advertising in the process.

    Posted: Aug 31, 2017 12:00 AM ET
    Last Updated: Aug 31, 2017 8:10 AM ET
    Listen 27:32
  • Thursday August 24, 2017

    Pepsi ad

    Summer Series - Grab Your Wallet: When Brands Go Political

    This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump”, the controversial Super Bowl ad that challenged an immigration policy and crashed the Internet and how even Pepsi could drop the political ball. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

    Posted: Aug 24, 2017 12:00 AM ET
    Last Updated: Aug 24, 2017 8:27 AM ET
    Listen 27:32
  • Thursday August 17, 2017

    Barbie

    Summer Series - Guys and Dolls: Gender Marketing, Part II

    This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads. By and large, most products are gender-neutral. It's just the marketing that's not.

    Posted: Aug 17, 2017 12:00 AM ET
    Last Updated: Aug 17, 2017 8:16 AM ET
    Listen 27:32
  • Thursday August 10, 2017

    Gender Marketing

    Summer Series - Guys and Dolls: Gender Marketing

    This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing different products to different genders leads to profit but also to big consequences. It’s not a black-and-white issue, but it’s definitely pink and blue…

    Posted: Aug 10, 2017 12:00 AM ET
    Last Updated: Aug 12, 2017 10:35 AM ET
    Listen 27:32
  • Barbie

    Coming up on our Summer Series - Guys and Dolls: Gender Marketing, Part II

    by Under The Influence

    This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads. By and large, most products are gender-neutral. It's just the marketing that's not. Hope you’ll join us.

    Posted: Aug 09, 2017 12:00 AM ET
    Last Updated: Aug 16, 2017 11:37 AM ET
    read comments
  • Thursday August 03, 2017

    Real Estate Advertising

    Summer Series - Selling The Dream: Real Estate Advertising

    This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using...humour. It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.

    Posted: Aug 03, 2017 12:00 AM ET
    Last Updated: Aug 02, 2017 10:49 PM ET
  • Thursday July 27, 2017

    Social media

    Summer Series - The Wizarding World of Influencer Marketing

    This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency. We'll look at a single YouTube review that shot Patti Labelle to the top of the baking industry, why J.K. Rowling only needed seven people to promote the biggest movie attraction of the year and exactly what happens when influencers break the trust of their loyal followers. It all comes down to integrity and transparency.

    Posted: Jul 27, 2017 12:42 AM ET
    Last Updated: Aug 03, 2017 2:19 PM ET
  • Thursday July 20, 2017

    Happy Mother's Day

    Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions

    This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control of their creations. We'll look at why the inventor of the K-Cup doesn't own a Keurig machine, why the creator of Mother's Day later tried to have it rescinded and how the Wright Brothers lost control of the airplane. It's one of the most unwieldy aspects of marketing - you create a product, you inform the public, you put it into the marketplace, and it's out of your hands.

    Posted: Jul 20, 2017 12:00 AM ET
    Last Updated: Jul 19, 2017 11:47 PM ET
  • Keurig

    Coming up this week on our Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions

    by Under The Influence

    This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control of their creations. We'll look at why the inventor of the K-Cup doesn't own a Keurig machine, why the creator of Mother's Day later tried to have it rescinded and how the Wright Brothers lost control of the airplane. It's one of the most unwieldy aspects of marketing - you create a product, you inform the public, you put it into the marketplace, and it's out of your hands.

    Posted: Jul 18, 2017 12:01 AM ET
    Last Updated: Jul 20, 2017 12:02 AM ET
    read comments
  • Thursday July 13, 2017

    Tiffany box

    Summer Series - What A Difference A Difference Makes: Standing Out In The Marketplace

    This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eyepatch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking the fun out of the ride.

    Posted: Jul 13, 2017 12:00 AM ET
    Last Updated: Jul 12, 2017 10:47 PM ET
  • Thursday July 06, 2017

    Ken Bone

    Summer Series - Unforeseen Circumstances: How Companies Are Affected By Chance

    This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head. And it’s always interesting to see how the company reacts and what happen to their business as a result. We’ll look at what happened to Ford Broncos after the OJ Simpson slow-speed car chase, what happened to Red Lobster after Beyonce gave it a sexy callout in a song, and what happened to James Bond when JFK gave the books a ringing endorsement. The Podcast for this show was recorded at the first ever live performance of Under The Influence at the Hot Docs Podfest. We do a Q&A with the record after. It was fun.

    Posted: Jul 06, 2017 12:00 AM ET
    Last Updated: Jul 06, 2017 8:43 AM ET
  • Thursday June 29, 2017

    Ask Terry

    Ask Terry 2017

    This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering the marketing and advertising questions you've sent us through social media. From how we come up with new episode topics each week, to why mattress companies don’t use sex to sell mattresses, to which commercials are my all-time favourites - this year’s questions are fun and insightful.

    Posted: Jun 29, 2017 6:57 PM ET
    Last Updated: Jun 29, 2017 10:57 AM ET
    audio
  • Thursday June 22, 2017

    Bookmarks

    Bookmarks 2017

    This week, it’s our annual Bookmarks episode. The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean they shouldn't be told. We’ll look at why Sting laughs at the beginning of Roxanne, how the U.S. military learned a lesson in branding when it got soldiers to eat their vegetables and the interesting story behind which car was the first ever to feature…a cup holder.

    Posted: Jun 22, 2017 4:31 PM ET
    Last Updated: Jun 23, 2017 11:25 AM ET
    audio
  • Thursday June 15, 2017

    Cannes Lions

    Cannes Creative Advertising Be Effective?

    This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and answer the age-old question: do award-winning commercials really sell product?

    Posted: Jun 15, 2017 6:24 PM ET
    Last Updated: Jun 19, 2017 2:53 PM ET
    audio
  • Thursday June 08, 2017

    blood

    Now Splinter Free: How Marketing Broke Taboos

    This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front page and how Lysol was originally advertised…as contraception. Some taboos were broken years ago, some more recently than you may realize.

    Posted: Jun 08, 2017 11:03 AM ET
    Last Updated: Jun 08, 2017 4:01 PM ET
  • Thursday June 01, 2017

    George Foreman

    The Lean Mean Money Machine: How Marketing Affects Sports

    This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling sponsorships affects athletes and what happens when major advertisers threaten sports leagues. It’s a lucrative, but tricky business. Hope you’ll join us.

    Posted: Jun 01, 2017 10:18 PM ET
    Last Updated: Jun 02, 2017 9:45 AM ET
  • Thursday May 25, 2017

    Deadmau5

    The Crazy World of Trademarks (An Encore Broadcast)

    This week, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we'll look at a lawsuit between Disney and a music performer over a mouse trademark, we'll listen to how companies trademark sounds, we'll talk about a ring announcer who earned over $400 million from trademarking a single sentence and how shock rocker Marilyn Manson saved his career by trademarking his name. Hope you'll join us.™

    Posted: May 25, 2017 12:00 AM ET
    Last Updated: May 25, 2017 8:50 AM ET
  • Thursday May 11, 2017

    Friendly Giant

    Brand Envy: #Canada150

    This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s brands are all Canadian. We’ll look at what may be the most successful global retailer Canada’s ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North. Happy birthday, Canada.

    Posted: May 11, 2017 10:49 AM ET
    Last Updated: May 13, 2017 11:50 AM ET
  • Thursday April 27, 2017

    Ford

    When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Broadcast)

    This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time, and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing.

    Posted: Apr 27, 2017 12:00 AM ET
    Last Updated: Apr 26, 2017 11:13 PM ET
  • Thursday March 23, 2017

    Airplane!

    Commercial Parodies! (An Encore Presentation)

    This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, overzealous advertising claims and self-congratulatory corporations. We'll look at a magazine that satirized one of the most controversial court cases in history, a company that parodied the competition, then sued another company for parodying their parody, and unpack the Saturday Night Live skits that brought commercial parodies into the mainstream. Commercial parodies didn't just lampoon the ad industry, they influenced it.

    Posted: Mar 23, 2017 12:00 AM ET
    Last Updated: Mar 22, 2017 11:27 PM ET
  • Thursday March 09, 2017

    Entourage

    The Odd Couple: Unlikely Marketing Collaborations

    In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, by leveraging each other's strengths, unlikely brands collaborate to achieve much more than they could have achieved alone. We'll look at a hotel that partnered with an animal rescue organization by bringing dogs into the hotel, a budget-priced car that redefined the term "luxury vehicle" by teaming up with Prada and how NASA got the public to support the space industry using...a toy. Sometimes, odd couples click. And what they create together is highly unusual and unique.

    Posted: Mar 09, 2017 5:41 PM ET
    Last Updated: Mar 11, 2017 11:38 AM ET
  • Thursday March 02, 2017

    Fur Free Fur

    The Elephant in the Room: Humane Marketing vs. Profit

    In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing with mounting issues when it comes to the ethical treatment of animals, and their marketing is being affected as a result. This week, we'll look at how Ringling Brothers started using humane storytelling to draw customers, how Armani tipped the scales in the burgeoning "vegan clothing" world and the 2016 movie that may change the way animals are used in film forever. In this day and age, you can't ignore the elephant in the room.

    Posted: Mar 02, 2017 9:18 PM ET
    Last Updated: Apr 06, 2017 2:31 PM ET
  • Thursday February 23, 2017

    Charlie Brown Christmas

    Brands In Cars Getting Coffee: Sponsorship Marketing

    This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We'll look at how a single phone call from Coca Cola changed Christmas tradition forever, how Barbie helped save the Girl Scouts and what happens when a sponsor has to weather the demands...of the sponsee. The reason brands pick certain programs or events to sponsor is always strategic – and always interesting.

    Posted: Feb 23, 2017 2:16 PM ET
    Last Updated: Feb 23, 2017 1:10 AM ET
  • Thursday February 16, 2017

    RUTR

    Small Move, Big Gain: An Encore Presentation

    This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks. We’ll look at how a hit movie that was turned down by every studio in town was finally sold thanks to a small change in the way it was pitched, how Obama used a small tactic to beat John McCain, and how broccoli made a small move to become popular during the infamous OJ Simpson trial.

    Posted: Feb 16, 2017 12:00 AM ET
    Last Updated: Feb 17, 2017 10:04 AM ET
    audio
  • Thursday February 09, 2017

    Heart Attack Grill

    Lead Balloons: When Negative Brand Names Work

    This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the opposite of what the company is offering, or even risk offending the very customers it hopes to attract. We'll look at a band named after one of the biggest air disasters of the 20th century, a restaurant that proudly tries to clog its customers' arteries (and has on occasion) and a rental car company that promises junkers. It's a fine line between memorable and detrimental.

    Posted: Feb 09, 2017 12:00 AM ET
    Last Updated: Feb 10, 2017 12:20 AM ET
  • Wednesday February 01, 2017

    Super Bowl LI

    Judgment Day: Super Bowl Advertising

    This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game. We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next that was such a flop, they sent the ad agency packing. That's why they call it "Judgment Day" - because careers and accounts hang in the balance on Super Bowl Sunday.

    Posted: Feb 01, 2017 6:27 PM ET
    Last Updated: Feb 02, 2017 12:13 AM ET
  • super-bowl-1993-PASADENA

    Coming up this week: Judgment Day: Super Bowl Advertising

    by Under The Influence

    This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game. We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next that was such a flop, they sent the ad agency packing. That's why they call it "Judgment Day" - because careers and accounts hang in the balance on Super Bowl Sunday. Hope you'll join us.

    Posted: Jan 30, 2017 3:02 PM ET
    Last Updated: Feb 02, 2017 12:14 AM ET
    read comments
  • Wednesday January 18, 2017

    Target Canada

    Passport Revoked: When Brands Fail Internationally

    In this episode, we explore why some big brands fail when they attempt to expand internationally. It’s always interesting when massive companies with marketing firepower move into a new country and end up packing up their tents and going back home. Sometimes those companies succeed in other countries, but one just trips them up. We’ll look at how Home Depot and eBay originally struck out in China, why Germany didn’t take well to Walmart and we’ll dive deep into the real reasons Target failed in Canada. Amazing success stories at home, failures abroad. Hope you’ll join us.

    Posted: Jan 18, 2017 9:19 PM ET
    Last Updated: Jun 01, 2017 2:10 AM ET
  • deadmau5

    Kicing Off Our 2017 Season: The Crazy World of Trademarks

    by Under The Influence

    On this first episode of the year, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we'll look at a lawsuit between Disney and a music performer over a mouse trademark, we'll listen to how companies trademark sounds, we'll talk about a ring announcer who earned over $400 million from trademarking a single sentence and how shock rocker Marilyn Manson saved his career by trademarking his name.

    Posted: Jan 02, 2017 3:24 PM ET read comments
  • Monday January 02, 2017

    Terry O'Reilly

    Under The Influence Returns January 5

    Under The Influence returns to the airwaves January 5 with our kickoff episode titled: "The Crazy World of Trademarks." We'll be airing on the same schedule as last year - Thursdays and Saturdays at 11:30am on CBC Radio One. From Real Estate Marketing to Bad Brand Names that Work, we've got a fun season coming up for you. Hope you'll join us.

    Posted: Jan 02, 2017 3:14 PM ET
    Last Updated: Jan 02, 2017 3:15 PM ET
  • Saturday August 27, 2016

    Bookmarks

    Summer Series: Bookmarks 2016

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular episodes. But that doesn't mean they shouldn't be told! This week, we'll tell the story of how Stephen King's wife fished a story out of the wastepaper basket that changed their lives, how Engelbert Humperdinck's manager tricked his record company into signing him, how Rocket Richard taught an enforcer a lesson, and we'll tell an emotional story about one of the most memorable scenes from M*A*S*H. Then, we'll extract the marketing lessons from each of those incredible tales.

    Posted: Aug 27, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:07 AM ET
  • Bookmarks

    Last Week: Summer Series: Bookmarks 2016

    by Under The Influence

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don’t fit into our regular episodes. But that doesn’t mean they shouldn’t be told! This week, we’ll tell the story of how Stephen King’s wife fished a story out of the wastepaper basket that changed their lives, how Engelbert Humperdinck’s manager tricked his record company into signing him, how Rocket Richard taught an enforcer a lesson, and we’ll tell an emotional story about one of the most memorable scenes from M*A*S*H. Then, we’ll extract the marketing lessons from each of those incredible tales. Hope you’ll join us.

    Posted: Aug 22, 2016 12:00 AM ET
    Last Updated: Aug 29, 2016 8:55 PM ET
    read comments
  • Saturday August 20, 2016

    "XXX" Neon Sign

    Summer Series: Strange Bedfellows: Advertising & Porn- Part II

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, it’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. Large audiences and cheap ad rates are making advertisers ignore the risk in the hunt for reward. At the same time, porn sites are starting to advertise in mainstream media, and are trying to entice advertisers with analytics, public service messages and even college scholarships. It’s an interesting crossroad and a very dangerous intersection.

    Posted: Aug 20, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:08 AM ET
    audio
  • Friday August 12, 2016

    porn

    Summer Series: Strange Bedfellows - Advertising & Porn

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, we explore the increasingly blurry line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites. From food companies to fashion brands to Hollywood movies, marketers have breached the final frontier in their search for bigger, more affordable audiences. And on the other side of the tracks, porn sites are beginning to advertise in mainstream media. It’s a big risk for these strange bedfellows.

    Posted: Aug 12, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:08 AM ET
    audio
  • Friday August 05, 2016

    volvo

    Summer Series: Business As Unusual: The World of Business-To-Business Advertising

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth, and washed-up copywriters ended their careers. But all that changed when B2B companies dared advertise on the Super Bowl, and showed the marketing world that advertising industrial equipment could be as sexy as advertising a sports car.

    Posted: Aug 05, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:10 AM ET
    audio
  • Saturday July 30, 2016

    Hertz/Avis

    Summer Series: Achilles Heel Advertising: Repositioning the Competition

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One* This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it attacks the weakness in a bigger company’s strength. It takes surgical precision, but when done well, the smaller advertiser gains market share, while diminishing the bigger company’s reputation at the same time.

    Posted: Jul 30, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:11 AM ET
    audio
  • Saturday July 23, 2016

    Rage Room

    Summer Series: Liar For Hire: And Other Strange Service Companies

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding guests, a company you can hire to actually cuddle you, and we’ll explore a company that promises to cure your hangover in just a few hours. And if you need an alibi to go with that hangover, there’s a company that markets lies, too.

    Posted: Jul 23, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:11 AM ET
  • Saturday July 16, 2016

    mm

    Summer Series: Movie Merchandising

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* In this episode, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the marketing of toys and games became a critical strategy for movie and television studios. We chart the milestones in entertainment merchandising, how those milestones became a marketing strategy to build loyal audiences, and how the biggest merchandising breakthrough in a galaxy far, far away changed everything.

    Posted: Jul 16, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:13 AM ET
    audio
  • Saturday July 02, 2016

    breakfast

    Summer Series: How Marketing Created Rituals

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* In our first episode of the Summer Series, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast or taking a coffee break, but both of these routine rituals were invented by marketing companies to sell more product.

    Posted: Jul 02, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:12 AM ET
  • Thursday June 23, 2016

    Terry O'Reilly

    Ask Terry

    This week marks the final episode of the Under The Influence 2016 season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering all the marketing and advertising questions you've sent us through social media. From the strangest place I’ve ever seen an ad, to the surprising reason behind Canada’s required “skill-testing question” to win a contest, to how Under The Influence gets put together each week - this year’s questions are fun and insightful.

    Posted: Jun 23, 2016 6:52 PM ET
    Last Updated: Jan 26, 2017 12:15 AM ET
    audio
  • Thursday May 26, 2016

    Air Miles

    Persuasive Perks: The World of Loyalty Programs

    This week, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty programs are one of the most effective ways to retain them. We’ll go back in time to see how the first loyalty programs started, and we’ll analyze the marketing strategies behind today’s programs to see how they really work. Loyalty cards may give shoppers points, miles and merchandise, but what they give marketers is fascinating.

    Posted: May 26, 2016 9:16 PM ET
    Last Updated: Jul 26, 2016 12:35 PM ET
    audio
  • Thursday May 19, 2016

    ZZZ-Quil

    Radio Still Makes Waves

    This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that sponsored the traffic in a whole new way, to a radio campaign that tried to bore you to sleep, to an amazing radio ad that asks you to donate your voice to help other people - all of these amazing campaigns are turning radio on its ear.

    Posted: May 19, 2016 9:18 PM ET
    Last Updated: Jan 26, 2017 12:15 AM ET
    audio
  • Thursday April 28, 2016

    PB

    Selling Yourself: The Art of Personal Branding

    This week, in an encore episode, we take marketing lessons from big brands and apply them… to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores how to manage your social media, how to pick the best profile photo, how to maintain a consistent tone of voice, how to avoid cliches in your resume. It’s time to overhaul your personal brand.

    Posted: Apr 28, 2016 12:00 AM ET
    Last Updated: Jul 26, 2016 12:33 PM ET
  • Thursday April 07, 2016

    Stella

    World's Oldest Brands

    This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan - then there are the ones that manage to last 100, 300 or sometimes even 600 years. We’ll look at a retail store that began in 1670, a brewery that poured its first beer in 1366, and the oldest fast food joint that used root beer to attract drinkers during Prohibition. Join us as we look for the magical ingredient in companies that last centuries.

    Posted: Apr 07, 2016 6:01 PM ET
    Last Updated: Jan 26, 2017 12:16 AM ET
  • Stella

    World's Oldest Brands

    by Under The Influence

    This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan - then there are the ones that manage to last 100, 300 or sometimes even 600 years. We’ll look at a retail store that began in 1670, a brewery that poured its first beer in 1366, and the oldest fast food joint that used root beer to attract drinkers during Prohibition. Join us as we look for the magical ingredient in companies that last centuries.

    Posted: Apr 05, 2016 1:49 PM ET read comments audio
  • Friday April 01, 2016

    Airstream

    Brand Envy 2016

    This is our annual episode where Terry tells some interesting stories about the brands he admires. This year, it includes the very first toy ever advertised on television in 1952, a teen magazine dedicated to heartthrobs, the only trailer people can name-check on highways, and a book that can be found in every hotel room. Each of these brands has a special reason why it has survived and thrived.

    Posted: Apr 01, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:17 AM ET
    audio
  • Thursday March 31, 2016

    Snickers

    Bouncing Back: How Marketers Survive Debacles

    This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We find out by telling the story of an airline that mistakenly offered business class tickets to Europe for $39, the cautionary tale of a company that made fun of a very serious Twitter hashtag and the odd story of how a mattress company offended almost everybody with an ad, then apologized, then took the apology back.

    Posted: Mar 31, 2016 8:59 AM ET
    Last Updated: Jul 26, 2016 12:32 PM ET
  • DiGiorno

    Bouncing Back: How Marketers Survive Debacles

    by Under The Influence

    This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We find out by telling the story of an airline that mistakenly offered business class tickets to Europe for $39, the cautionary tale of a company that made fun of a very serious Twitter hashtag and the odd story of how a mattress company offended almost everybody with an ad, then apologized, then took the apology back.

    Posted: Mar 28, 2016 5:41 PM ET
    Last Updated: Mar 28, 2016 5:46 PM ET
    read comments
  • Thursday March 24, 2016

    Haulin Oats

    Sue Me, Sue You Blues: Famous Advertising Lawsuits

    This week, an encore presentation of Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. From Microsoft to Hall & Oates, the industry has had its fair share of court battles. Please rise, court is in session.

    Posted: Mar 24, 2016 12:00 AM ET
    Last Updated: Jan 26, 2017 12:18 AM ET
  • Thursday March 10, 2016

    LLL

    Live & Let Buy: Where You Live Dictates What You Purchase

    The most interesting cultural differences aren’t country to country, they are province to province, state to state, and even city to city. This week, we explore how and why people living in different locations buy such vastly different products. British Columbia likes to show off luxury cars, Toronto likes big homes, and New York likes luxury watches. The most pampered pets live in Saskatchewan. Last year, the city that bought the most sex paraphernalia was Victoria, this year it’s a city out east.

    Posted: Mar 10, 2016 12:00 AM ET
    Last Updated: Jul 26, 2016 12:29 PM ET
  • Thursday February 18, 2016

    Vegas

    Tourism Marketing

    This week, an encore presentation of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that benefited from being insulted in a movie.

    Posted: Feb 18, 2016 12:00 AM ET
    Last Updated: Jul 26, 2016 12:28 PM ET
    audio
  • Vegas

    Tourism Marketing: An Encore Presentation

    by Under The Influence

    This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative and fascinating. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that actually benefited from being insulted in a movie.

    Posted: Feb 15, 2016 1:02 AM ET read comments audio
  • Thursday February 11, 2016

    Bud

    Words Invented By Marketers

    This week on Under The Influence, we explore words invented by marketers. Many of those words found their way into the dictionary and have become part of our daily language, like “Dependability” and “Halitosis.” While some other familiar words like Retsyn and Fahrvergnugen were around for a short time, then disappeared into the annals of commercial history. We’ll also get to the bottom of Corinthian Leather. Hope you’ll join us.

    Posted: Feb 11, 2016 12:00 AM ET
    Last Updated: Jul 26, 2016 12:26 PM ET
    audio
  • Drinkability

    Words Invented By Marketers

    by Under The Influence

    This week, we explore words invented by marketers. Many of those words found their way into the dictionary and have become part of our daily language, like Dependability and Halitosis. Other words like Retsyn and Fahrvergnugen were around for a short time, then disappeared into commercial history.

    Posted: Feb 08, 2016 11:41 PM ET read comments audio
  • Thursday January 28, 2016

    VW

    When Marketers Lie

    This week, we look at the consequences of when marketing companies lie. From the Volkswagen scandal to a promotion that brought Hoover to its knees, each was a case of fraud with disastrous repercussions. Join us as we explore what happened, and whether those companies could ever regain the trust of their customers.

    Posted: Jan 28, 2016 12:00 AM ET
    Last Updated: Jul 26, 2016 12:25 PM ET
  • Thursday January 21, 2016

    Baywatch

    Zombie Brands

    This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again.

    Posted: Jan 21, 2016 12:00 AM ET
    Last Updated: Jul 26, 2016 12:24 PM ET
  • Thursday January 14, 2016

    McDonald's Museum Des Plaines Illinois USA

    Promise Less, Profit More

    Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. This week, we'll explore companies that became successful by specializing their brand.

    Posted: Jan 14, 2016 12:00 AM ET
    Last Updated: Jul 26, 2016 12:22 PM ET
  • Sunday August 23, 2015

    Books

    Bookmarks

    It's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We'll tell the story of why Tim Hortons always chooses brown bricks for their stores and how Levi's accidentally sold underwear to teenagers. Hope you'll join us.

    Posted: Aug 23, 2015 12:00 AM ET
    Last Updated: Sep 11, 2015 2:02 PM ET
  • Monday August 10, 2015

    Coke

    Even In The Dark: How Packaging Persuades You To Buy

    This week, we explore how Product Packaging influences what we buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.

    Posted: Aug 10, 2015 12:00 AM ET
    Last Updated: Sep 01, 2015 12:10 AM ET
  • Tuesday August 04, 2015

    FEDEX

    Show Me The Money: The World of Product Placement

    From the first product placement in a movie in 1927, to ET, to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’ll look at the history of product placement, how it evolved, and examples of how it went right - and how it went horribly wrong.

    Posted: Aug 04, 2015 11:32 PM ET
    Last Updated: Aug 25, 2015 10:26 AM ET
  • Tuesday July 21, 2015

    Uber Taxi

    The Sharing Economy

    Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.

    Posted: Jul 21, 2015 12:00 AM ET
    Last Updated: Oct 23, 2015 12:06 AM ET
  • Monday July 13, 2015

    Moon Landing

    Selling The Moon - Part II

    In Part Two of “Selling The Moon,” NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.

    Posted: Jul 13, 2015 12:00 AM ET
    Last Updated: Aug 04, 2015 9:03 AM ET
  • Tuesday July 07, 2015

    Headling Mercury 7

    Selling The Moon - Part I

    This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.

    Posted: Jul 07, 2015 1:24 AM ET
    Last Updated: Jul 30, 2015 3:37 PM ET
  • Friday July 03, 2015

    Poo Pourri Ad

    Controversy Advertising

    This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It’s a risky strategy, as controversy always courts trouble.

    Posted: Jul 03, 2015 12:00 AM ET
    Last Updated: Jul 30, 2015 3:39 PM ET
  • Saturday June 27, 2015

    German Engineering On Board

    Geography As Branding: An Encore Presentation

    This week, an encore presentation of Geography As Branding. We'll explore the ways in which companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.

    Posted: Jun 27, 2015 12:00 AM ET
    Last Updated: Jul 21, 2015 8:27 AM ET
  • iPhone

    Summer Series: Geography As Branding

    by Under The Influence

    Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Swiss watches, “Geography as branding” is a powerful marketing strategy that often comes with a premium price tag.

    Posted: Jun 23, 2015 5:56 AM ET
    Last Updated: Jun 23, 2015 5:59 AM ET
    read comments
  • Saturday June 20, 2015

    Ask Terry 2015

    Ask Terry 2015

    Well, this is the final episode of the Under The Influence 2015 season. As as we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever.

    Posted: Jun 20, 2015 1:36 AM ET
    Last Updated: Jul 21, 2015 8:25 AM ET
  • Saturday June 06, 2015

    Monopoly board

    Brand Envy 2015: An Encore Presentation

    This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Each brand is successful, each still going today, and each one of them survived because of an unforeseen opportunity.

    Posted: Jun 06, 2015 12:00 AM ET
    Last Updated: Jul 03, 2015 3:23 AM ET
  • Saturday May 30, 2015

    IOT

    The Internet of (Marketing) Things

    This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. We’ll look at the fine line between convenience and intrusion, and why marketers are looking forward to the Internet of (marketing) Things.

    Posted: May 30, 2015 8:19 PM ET
    Last Updated: Jun 22, 2015 11:49 AM ET
  • Saturday May 02, 2015

    ep

    Elevator Pitches: An Encore Presentation

    This week, an encore broadcast of Elevator Pitches. The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad, the restrictions of Twitter or a site. The true test of an idea is whether or not it can be explained in just a few words.

    Posted: May 02, 2015 12:00 AM ET
    Last Updated: May 23, 2015 1:40 AM ET
    read comments
  • Saturday April 04, 2015

    Campbells Target

    Limited Edition Brands

    Many marketers release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a kooky version of their usual product. It’s an interesting marketing strategy. Some work, some don’t - but the stories behind them are often fascinating.

    Posted: Apr 04, 2015 9:18 PM ET
    Last Updated: Apr 25, 2015 2:30 AM ET
  • Saturday March 28, 2015

    The Marketing Innovations Episode

    The Marketing Innovations Episode

    This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to rentable office desks, to personal climate controls for airplane seats, to rain that smells like brands - the latest marketing innovations are unbelievable.

    Posted: Mar 28, 2015 5:12 PM ET
    Last Updated: Apr 21, 2015 12:13 PM ET
  • Friday March 20, 2015

    Nudge Orange

    Nudge: The Persuasive Power Of Whispers

    This week, an encore broadcast of Nudge: The Persuasive Power of Whispers. Schools, marketers and even governments are now using small nudges to gently steer people toward making positive decisions. Nudges are almost invisible, and often controversial. It’s a fascinating new aspect of influence.

    Posted: Mar 20, 2015 12:00 AM ET
    Last Updated: Apr 12, 2015 2:14 PM ET
    read comments
  • Saturday March 14, 2015

    Giftvertising

    This week, we look at one of the newest trends in marketing called Giftvertising. Marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube hoping it will go viral. From airlines to retail stores, big brands are embracing the trend.

    Posted: Mar 14, 2015 6:37 PM ET
    Last Updated: Apr 12, 2015 2:14 PM ET
  • Saturday February 21, 2015

    Oscars Headline

    For Your Consideration

    The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. Grab a bag of popcorn and tune in.

    Posted: Feb 21, 2015 11:38 AM ET
    Last Updated: Jun 09, 2015 9:12 PM ET
  • Friday February 13, 2015

    2015 Almanac

    How Weather Affects Marketing

    This week, an encore broadcast of How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can use the weather to predict sales. While they can’t manage weather, marketers can certainly now manage the financial implications of weather.

    Posted: Feb 13, 2015 12:00 AM ET
    Last Updated: Feb 13, 2015 11:39 PM ET
    read comments
  • Saturday February 07, 2015

    Happy

    Marketing Hit Songs

    Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to surprising and inventive marketing ideas to sell their albums - from the first 24-hour music video to hiding handwritten lyrics in library books around the world.

    Posted: Feb 07, 2015 10:55 AM ET
    Last Updated: Jun 09, 2015 9:14 PM ET
  • Friday January 16, 2015

    A Hideous Orange

    Selling Ugly

    While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing can save other hideous brands. Then, every once in a while, some ugly products become runaway hits.

    Posted: Jan 16, 2015 12:22 PM ET
    Last Updated: Jan 30, 2015 1:32 AM ET
  • Saturday January 03, 2015

    Burger King Flame

    Strange Brands

    The 2015 season of Under The Influence marks Terry's 10th anniversary on CBC. To kick off the season, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals, others are the result of unusual marketing opportunities - like a Burger King body spray.

    Posted: Jan 03, 2015 12:00 AM ET
    Last Updated: Jan 03, 2015 12:00 AM ET
  • calendar

    Under The Influence Returns January 3rd!

    by Under the Influence

    Under The Influence returns this January, and it marks Terry's 10th anniversary on CBC Radio. To celebrate that milestone, we've got a big list of episodes coming up. For example, we'll be analyzing the new Sharing Economy, and how sharing cars, tools, apartments and even gardens is beginning to steal revenue from traditional brands.

    Posted: Nov 10, 2014 4:31 PM ET
    Last Updated: Nov 14, 2014 2:40 PM ET
    read comments
  • Saturday June 21, 2014

    Terry O'Reilly

    Dear Terry

    Well, this is the final episode of Under The Influence for the 2014 season. As we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever.

    Posted: Jun 21, 2014 12:00 AM ET
    Last Updated: Nov 17, 2014 1:32 PM ET
    read comments
  • Saturday June 14, 2014

    usethisone

    When Brands Mock Other Brands

    This week on Under The Influence, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple,...

    Posted: Jun 14, 2014 12:00 AM ET
    Last Updated: Nov 10, 2014 2:12 PM ET
    read comments
  • Saturday June 07, 2014

    guarantee

    Satisfaction Guaranteed

    This week, we search for companies that offer 100%, no questions-asked, no fine print, lifetime guarantees. They're hard to find, as not many companies are willing to offer that unlimited return policy. We'll look at one of the companies that pioneered the 100% lifetime guarantee, we'll look at a company that abandoned 100% lifetime guarantees after 75 years, and...

    Posted: Jun 07, 2014 12:00 AM ET read comments
  • Friday May 30, 2014

    Screen Shot 2013-12-23 at 2

    Looking Out For #1

    This week, an encore broadcast of "Looking Out For #1" where we'll look at popular categories and identify the runway best-selling brands and analyze why they're #1. The best selling car in Canada has been on top for 15 years. Bet you can't guess the #1 pharmaceutical drug in Canada - it's completely different from the top medication in...

    Posted: May 30, 2014 12:00 AM ET read comments
  • Saturday May 24, 2014

    Screen Shot 2014-06-03 at 10

    21st Century Brands

    This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have changed our world. Companies that have market values greater than 100 year-old companies, six-year old gadgets that rule our lives, and brand new product categories that demand unprecedented marketing strategies...

    Posted: May 24, 2014 12:00 AM ET read comments
  • Saturday May 17, 2014

    Screen Shot 2014-05-13 at 8

    Selling Death

    This week on Under The Influence, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We'll look at the one industry that truly specializes in it - the funeral business. From QR codes on headstones, to live cams on caskets, to fish reefs...

    Posted: May 17, 2014 12:00 AM ET read comments
  • Saturday May 10, 2014

    Screen Shot 2014-05-06 at 12

    When Founders Are The Face of The Company

    This week on Under The Influence, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while they may be the heart & soul of a company - should they be the face? We'll explore what happened to Kentucky Fried Chicken after the...

    Posted: May 10, 2014 12:00 AM ET read comments
  • Sunday May 04, 2014

    Screen Shot 2014-04-29 at 4

    Game Shows As Marketing

    This week, an encore broadcast of Game Shows as Marketing. They've been around for almost 80 years, and entertain millions. But game shows are also powerful marketing vehicles. We'll trace their history from early radio to their debut on network television, and explore their interesting evolution from quiz shows (and the quiz show scandals) to the modern game show format....

    Posted: May 04, 2014 12:00 AM ET read comments
  • Saturday April 19, 2014

    Screen Shot 2014-04-18 at 3

    Brand Envy

    This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long. With that in mind, he'll celebrate a certain mac & cheese that...

    Posted: Apr 19, 2014 12:00 AM ET read comments
  • Saturday April 12, 2014

    Screen Shot 2014-04-08 at 1

    Terry's Bookshelf

    This week we air our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information on the books we mention. So we take this opportunity to talk about the research books we've read, and tell additional stories from those books. We'll talk about how Bobby Orr met Gordie...

    Posted: Apr 12, 2014 12:00 AM ET read comments
  • Friday March 28, 2014

    bad-customer-service

    Tales of Customer Service

    This week on Under The Influence, an encore broadcast of one of our most requested episodes from last season: "Tales of Customer Service." We're on the hunt for great companies that went out of their way to treat their customers well. We'll look at an amusement park that delivered such superior customer service that other corporations asked for lessons,...

    Posted: Mar 28, 2014 12:00 AM ET read comments
  • Thursday March 13, 2014

    Screen Shot 2014-03-14 at 11

    Advertising Alumni

    In this episode, we look at famous people who began their careers in advertising. The list of people who have spent time in advertising may surprise you, and many of them have gone on shape popular culture. From Dr. Seuss, Salman Rushdie and Bob Newhart, to Sir Alec Guinness - yes, Obi-Wan Kenobi was a copywriter - they all...

    Posted: Mar 13, 2014 12:00 AM ET read comments
  • Sunday March 09, 2014

    Screen Shot 2014-03-04 at 7

    Viral Videos

    In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It's a world with no rules, fuelled by luck and timing. We'll look at the most viewed videos ever, including a video a woman made when she...

    Posted: Mar 09, 2014 12:00 AM ET read comments
  • Saturday March 01, 2014

    Screen Shot 2014-02-25 at 3

    Have It Your Way: How Mass Customization Is Changing Marketing.

    After a 100 years of Mass Production - where one size fits all - 21st century marketing is moving to Mass Customization - letting you custom-design everything you buy. From cars, to clothes, to shoes - to your own breakfast cereal. This week on Under The Influence, we explore how companies profit from personalized products, how they market those...

    Posted: Mar 01, 2014 12:00 AM ET read comments
  • Saturday February 22, 2014

    old radio

    Radio Is Dead. Long Live Radio.

    This week on Under The Influence, an encore performance of "Radio Is Dead: Long Live Radio" where we look at the incredible creativity happening in radio advertising around the world today. Many advertisers think radio is yesterday's medium, but judging by the work being done today, the opposite is true. We'll tell the story of a German music school...

    Posted: Feb 22, 2014 12:00 AM ET read comments
  • Friday February 21, 2014

    Screen Shot 2014-02-14 at 12

    Ambush Marketing

    This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the Olympics - but WITHOUT paying the sponsorship fees. It merely intrudes and ambushes the festivities. Or one brand launches a surprise attack on another brand to gain attention - like when British sprinter Linford Christie...

    Posted: Feb 21, 2014 12:00 AM ET read comments
  • Saturday February 08, 2014

    Screen Shot 2014-02-05 at 12

    Marketing The Olympics

    This week as the Sochi Winter Games get underway, we look at the long and interesting history of Olympic Marketing. From the original ad that appeared at the first modern Olympics in 1896, the need for sponsorship money has been an uncomfortable bedfellow for Olympic ideals. As the Olympics get more and more expensive, the need for more and...

    Posted: Feb 08, 2014 12:00 AM ET read comments
  • Saturday February 01, 2014

    I want my MTV

    The Marketing of Rock 'N Roll - Part Two

    This week, it's Part Two of Marketing Rock 'n Roll. As the 1980s roll around, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, as it almost went under before it began - but was saved by Mick Jagger and a one...

    Posted: Feb 01, 2014 12:00 AM ET read comments
  • Saturday January 25, 2014

    Kiss dolls

    The Marketing of Rock 'N Roll - Part One

    Just in time for the Grammys, we air a special two-part episode on Marketing Rock 'N Roll. We'll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We'll tell the story of how the Beatles lost millions by not following Elvis's blueprint, and how the Rolling...

    Posted: Jan 25, 2014 12:00 AM ET read comments

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