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  • Millenials

    The Sharing Economy

    by Under The Influence

    Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.

    Posted: Mar 02, 2015 12:20 PM read comments

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  • Friday February 27, 2015

    Geography As Branding

    Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Swiss watches, Geography as branding is a powerful marketing strategy that often comes with a premium price tag.

    Posted: Feb 27, 2015 7:52 PM
    Last Updated: Feb 28, 2015 11:32 AM
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Past Episodes

  • Saturday February 21, 2015

    Oscars Headline

    For Your Consideration

    The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. Grab a bag of popcorn and tune in.

    Posted: Feb 21, 2015 11:38 AM
    Last Updated: Feb 21, 2015 1:32 AM
    Listen 27:32
  • Friday February 13, 2015

    2015 Almanac

    How Weather Affects Marketing

    This week, an encore broadcast of How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can use the weather to predict sales. While they can’t manage weather, marketers can certainly now manage the financial implications of weather.

    Posted: Feb 13, 2015 12:00 AM
    Last Updated: Feb 13, 2015 11:39 PM
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    Listen 27:32
  • Saturday February 07, 2015

    Happy

    Marketing Hit Songs

    Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to surprising and inventive marketing ideas to sell their albums - from the first 24-hour music video to hiding handwritten lyrics in library books around the world.

    Posted: Feb 07, 2015 10:55 AM
    Last Updated: Feb 07, 2015 3:56 AM
    Listen 27:32
  • Thursday January 29, 2015

    Moon Landing

    Selling The Moon - Part II

    In Part Two of “Selling The Moon,” NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.

    Posted: Jan 29, 2015 11:26 PM
    Last Updated: Jan 31, 2015 12:46 PM
  • Friday January 23, 2015

    Headling Mercury 7

    Selling The Moon - Part I

    This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.

    Posted: Jan 23, 2015 1:24 AM
    Last Updated: Jan 29, 2015 10:05 PM
  • Friday January 16, 2015

    A Hideous Orange

    Selling Ugly

    While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing can save other hideous brands. Then, every once in a while, some ugly products become runaway hits.

    Posted: Jan 16, 2015 12:22 PM
    Last Updated: Jan 30, 2015 1:32 AM