Show Highlight

Listen Latest

Past Episodes

  • Tuesday July 28, 2015

    Vegas

    Tourism Marketing

    Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that benefited from being insulted in a movie.

    Posted: Jul 28, 2015 12:00 AM
    Last Updated: Jul 30, 2015 3:39 PM
    audio
    Listen 27:32
  • Tuesday July 21, 2015

    Uber Taxi

    The Sharing Economy

    Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.

    Posted: Jul 21, 2015 12:00 AM
    Last Updated: Jul 30, 2015 3:38 PM
    Listen 27:32
  • Monday July 13, 2015

    Moon Landing

    Selling The Moon - Part II

    In Part Two of “Selling The Moon,” NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.

    Posted: Jul 13, 2015 12:00 AM
    Last Updated: Aug 04, 2015 9:03 AM
  • Tuesday July 07, 2015

    Headling Mercury 7

    Selling The Moon - Part I

    This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.

    Posted: Jul 07, 2015 1:24 AM
    Last Updated: Jul 30, 2015 3:37 PM
  • Friday July 03, 2015

    Poo Pourri Ad

    Controversy Advertising

    This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It’s a risky strategy, as controversy always courts trouble.

    Posted: Jul 03, 2015 12:00 AM
    Last Updated: Jul 30, 2015 3:39 PM
  • Saturday June 27, 2015

    German Engineering On Board

    Geography As Branding: An Encore Presentation

    This week, an encore presentation of Geography As Branding. We'll explore the ways in which companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.

    Posted: Jun 27, 2015 12:00 AM
    Last Updated: Jul 21, 2015 8:27 AM
    audio