Show Highlight

  • Drinkability

    Words Invented By Marketers

    by Under The Influence

    This week, we explore words invented by marketers. Many of those words found their way into the dictionary and have become part of our daily language, like Dependability and Halitosis. Other words like Retsyn and Fahrvergnugen were around for a short time, then disappeared into commercial history.

    Posted: Feb 08, 2016 11:41 PM read comments audio

Past Episodes

  • Thursday January 28, 2016

    VW

    When Marketers Lie

    This week, we look at the consequences of when marketing companies lie. From the Volkswagen scandal to a promotion that brought Hoover to its knees, each was a case of fraud with disastrous repercussions. Join us as we explore what happened, and whether those companies could ever regain the trust of their customers.

    Posted: Jan 28, 2016 12:00 AM
    Last Updated: Jan 30, 2016 4:08 PM
    Listen 27:32
  • Thursday January 21, 2016

    Baywatch

    Zombie Brands

    This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again.

    Posted: Jan 21, 2016 12:00 AM
    Last Updated: Jan 23, 2016 12:00 PM
    Listen 27:32
  • Thursday January 14, 2016

    McDonald's Museum Des Plaines Illinois USA

    Promise Less, Profit More

    Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. This week, we'll explore companies that became successful by specializing their brand.

    Posted: Jan 14, 2016 12:00 AM
    Last Updated: Jan 16, 2016 1:43 PM
    Listen 27:32
  • Thursday January 07, 2016

    breakfast

    How Marketing Created Rituals

    In our first episode of 2016, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast or taking a coffee break, but both of these routine rituals were invented by marketing companies to sell more product.

    Posted: Jan 07, 2016 12:00 AM
    Last Updated: Jan 16, 2016 2:32 PM
    Listen 27:32
  • Monday August 31, 2015

    PB

    Selling Yourself: The Art of Personal Branding

    This week, we take marketing lessons from big brands and apply them…to you. If you have to sell yourself or your services, want more “likes” and followers, or you’re looking for a job - this episode explores how to manage your social media, pick the best profile pic and avoid cliches in your resume.

    Posted: Aug 31, 2015 12:00 AM
    Last Updated: Sep 11, 2015 2:01 PM
  • Sunday August 23, 2015

    Books

    Bookmarks

    It's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We'll tell the story of why Tim Hortons always chooses brown bricks for their stores and how Levi's accidentally sold underwear to teenagers. Hope you'll join us.

    Posted: Aug 23, 2015 12:00 AM
    Last Updated: Sep 11, 2015 2:02 PM