Show Highlight

  • Target

    Coming up this week: Passport Revoked: When Brands Fail Internationally

    by Under The Influence

    In this episode, we explore why some big brands fail when they attempt to expand internationally. It’s always interesting when massive companies with marketing firepower move into a new country and end up packing up their tents and going back home. Sometimes those companies succeed in other countries, but one just trips them up. We’ll look at how Home Depot and eBay originally struck out in China, why Germany didn’t take well to Walmart and we’ll dive deep into the real reasons Target failed in Canada. Amazing success stories at home, failures abroad. Hope you’ll join us.

    Posted: Jan 16, 2017 10:06 PM ET
    Last Updated: Jan 16, 2017 10:08 PM ET
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Past Episodes

  • Thursday January 05, 2017

    Deadmau5

    The Crazy World of Trademarks

    Welcome to the 2017 season of Under The Influence. On this first episode of the year, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we'll look at a lawsuit between Disney and a music performer over a mouse trademark, we'll listen to how companies trademark sounds, we'll talk about a ring announcer who earned over $400 million from trademarking a single sentence and how shock rocker Marilyn Manson saved his career by trademarking his name. Hope you'll join us.™

    Posted: Jan 05, 2017 12:00 AM ET
    Last Updated: Jan 05, 2017 1:05 AM ET
    audio
    Listen 27:32
  • Monday January 02, 2017

    Terry O'Reilly

    Under The Influence Returns January 5

    Under The Influence returns to the airwaves January 5 with our kickoff episode titled: "The Crazy World of Trademarks." We'll be airing on the same schedule as last year - Thursdays and Saturdays at 11:30am on CBC Radio One. From Real Estate Marketing to Bad Brand Names that Work, we've got a fun season coming up for you. Hope you'll join us.

    Posted: Jan 02, 2017 3:14 PM ET
    Last Updated: Jan 02, 2017 3:15 PM ET
  • Friday September 02, 2016

    Ford

    Summer Series: When Madison Avenue Met Broadway - The World of Industrial Musicals

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time, and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing.

    Posted: Sep 02, 2016 12:00 AM ET
    Last Updated: Sep 02, 2016 11:48 PM ET
    audio
  • Saturday August 27, 2016

    Bookmarks

    Summer Series: Bookmarks 2016

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular episodes. But that doesn't mean they shouldn't be told! This week, we'll tell the story of how Stephen King's wife fished a story out of the wastepaper basket that changed their lives, how Engelbert Humperdinck's manager tricked his record company into signing him, how Rocket Richard taught an enforcer a lesson, and we'll tell an emotional story about one of the most memorable scenes from M*A*S*H. Then, we'll extract the marketing lessons from each of those incredible tales.

    Posted: Aug 27, 2016 12:00 AM ET
    Last Updated: Aug 27, 2016 4:02 PM ET
    audio
    Listen 27:32
  • Saturday August 20, 2016

    "XXX" Neon Sign

    Summer Series: Strange Bedfellows: Advertising & Porn- Part II

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, it’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. Large audiences and cheap ad rates are making advertisers ignore the risk in the hunt for reward. At the same time, porn sites are starting to advertise in mainstream media, and are trying to entice advertisers with analytics, public service messages and even college scholarships. It’s an interesting crossroad and a very dangerous intersection.

    Posted: Aug 20, 2016 12:00 AM ET
    Last Updated: Aug 27, 2016 4:21 PM ET
    audio
    Listen 27:32
  • Friday August 12, 2016

    porn

    Summer Series: Strange Bedfellows - Advertising & Porn

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, we explore the increasingly blurry line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites. From food companies to fashion brands to Hollywood movies, marketers have breached the final frontier in their search for bigger, more affordable audiences. And on the other side of the tracks, porn sites are beginning to advertise in mainstream media. It’s a big risk for these strange bedfellows.

    Posted: Aug 12, 2016 12:00 AM ET
    Last Updated: Aug 12, 2016 11:35 PM ET
    audio
    Listen 27:32