Show Highlight

Past Episodes

  • Thursday July 20, 2017

    Happy Mother's Day

    Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions

    This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control of their creations. We'll look at why the inventor of the K-Cup doesn't own a Keurig machine, why the creator of Mother's Day later tried to have it rescinded and how the Wright Brothers lost control of the airplane. It's one of the most unwieldy aspects of marketing - you create a product, you inform the public, you put it into the marketplace, and it's out of your hands.

    Posted: Jul 20, 2017 12:00 AM ET
    Last Updated: Jul 19, 2017 11:47 PM ET
    Listen 27:32
  • Thursday July 13, 2017

    Tiffany box

    Summer Series - What A Difference A Difference Makes: Standing Out In The Marketplace

    This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eyepatch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking the fun out of the ride.

    Posted: Jul 13, 2017 12:00 AM ET
    Last Updated: Jul 12, 2017 10:47 PM ET
    audio
    Listen 27:32
  • Thursday July 06, 2017

    Ken Bone

    Summer Series - Unforeseen Circumstances: How Companies Are Affected By Chance

    This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head. And it’s always interesting to see how the company reacts and what happen to their business as a result. We’ll look at what happened to Ford Broncos after the OJ Simpson slow-speed car chase, what happened to Red Lobster after Beyonce gave it a sexy callout in a song, and what happened to James Bond when JFK gave the books a ringing endorsement. The Podcast for this show was recorded at the first ever live performance of Under The Influence at the Hot Docs Podfest. We do a Q&A with the record after. It was fun.

    Posted: Jul 06, 2017 12:00 AM ET
    Last Updated: Jul 06, 2017 8:43 AM ET
    audio
    Listen 27:32
  • Thursday June 29, 2017

    Ask Terry

    Ask Terry 2017

    This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering the marketing and advertising questions you've sent us through social media. From how we come up with new episode topics each week, to why mattress companies don’t use sex to sell mattresses, to which commercials are my all-time favourites - this year’s questions are fun and insightful.

    Posted: Jun 29, 2017 6:57 PM ET
    Last Updated: Jun 29, 2017 10:57 AM ET
    audio
    Listen 27:32
  • Thursday June 22, 2017

    Bookmarks

    Bookmarks 2017

    This week, it’s our annual Bookmarks episode. The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean they shouldn't be told. We’ll look at why Sting laughs at the beginning of Roxanne, how the U.S. military learned a lesson in branding when it got soldiers to eat their vegetables and the interesting story behind which car was the first ever to feature…a cup holder.

    Posted: Jun 22, 2017 4:31 PM ET
    Last Updated: Jun 23, 2017 11:25 AM ET
    audio
    Listen 27:32
  • Thursday June 15, 2017

    Cannes Lions

    Cannes Creative Advertising Be Effective?

    This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and answer the age-old question: do award-winning commercials really sell product?

    Posted: Jun 15, 2017 6:24 PM ET
    Last Updated: Jun 19, 2017 2:53 PM ET
    audio
    Listen 27:32