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  • KMart Ship My Pants Ad

    Controversy Advertising: An Encore Performance

    by Under the Influence

    This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It’s a risky strategy, as controversy always courts trouble.

    Posted: Jun 30, 2015 12:35 AM
    Last Updated: Jun 30, 2015 6:53 PM
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Past Episodes

  • Saturday June 20, 2015

    Ask Terry 2015

    Ask Terry 2015

    Well, this is the final episode of the Under The Influence 2015 season. As as we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever.

    Posted: Jun 20, 2015 1:36 AM
    Last Updated: Jun 20, 2015 10:26 AM
    audio
    Listen 27:32
  • Saturday June 13, 2015

    PB

    Selling Yourself: The Art of Personal Branding

    This week, we take marketing lessons from big brands and apply them…to you. If you have to sell yourself or your services, want more “likes” and followers, or you’re looking for a job - this episode explores how to manage your social media, pick the best profile pic and avoid cliches in your resume.

    Posted: Jun 13, 2015 11:18 AM
    Last Updated: Jun 27, 2015 11:08 AM
    audio
    Listen 27:32
  • Saturday June 06, 2015

    Monopoly board

    Brand Envy 2015: An Encore Presentation

    This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Each brand is successful, each still going today, and each one of them survived because of an unforeseen opportunity.

    Posted: Jun 06, 2015 12:00 AM
    Last Updated: Jun 06, 2015 1:13 AM
    audio
    Listen 27:32
  • Saturday May 30, 2015

    IOT

    The Internet of (Marketing) Things

    This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. We’ll look at the fine line between convenience and intrusion, and why marketers are looking forward to the Internet of (marketing) Things.

    Posted: May 30, 2015 8:19 PM
    Last Updated: Jun 22, 2015 11:49 AM
    audio
  • Saturday May 23, 2015

    Books

    Bookmarks

    It's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We'll tell the story of why Tim Hortons always chooses brown bricks for their stores and how Levi's accidentally sold underwear to teenagers. Hope you'll join us.

    Posted: May 23, 2015 10:28 PM
    Last Updated: Jun 22, 2015 11:46 AM
    audio
  • Saturday May 16, 2015

    Haulin Oats

    Famous Advertising Lawsuits

    This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. From Microsoft to Hall & Oates, the industry has had its fair share of court battles. Please rise, court is in session.

    Posted: May 16, 2015 4:16 PM
    Last Updated: Jun 06, 2015 1:10 AM