Under The Influencewith Terry O'Reilly
How Keith Richards wrote one of the biggest rock songs in history...in his sleep
After a night of partying, Keith Richards woke up to find that part of the evening was recorded on his cassette player.
The ingenious way Elvis Presley even made money off his haters
Colonel Tom Parker, the mastermind behind Elvis's rise to fame, found a clever way to make money off Elvis fans and non-fans alike.
The real reason most prices end in 99 cents
Over 60 per cent of prices end in the number 9. And the reason behind this odd phenomenon is more complex than you may think.
The best elevator pitch in history
The elevator pitch Steve Jobs gave to Pepsi president John Sculley to convince him to join Apple is one of the best of all time.
Under The Influence host Terry O'Reilly answers listener questions
From why some commercials overstay their welcome, to whether lawn signs really affect elections, to the inspiration behind the Under The Influence theme song, host Terry O'Reilly answers social media questions.
How self-driving cars will change your life
While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are astounding. Fasten your seatbelts.
The total fluke that helped Las Vegas tourism recover after the 2017 shooting
When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top revenue-generating industries and employs one of the biggest workforces.
This brand created the first ad visible from outer space
The aim of all advertising is to create selling ideas that are impossible to ignore. And in its quest to bring as much attention as possible to brands, the ad biz has shattered a world record or two along the way.
How a military tragedy led to the invention of GPS
The army has invented more products than any other agency, company or organization in history. You'd be astounded at how many products - invented by the military - that now sit in your home at his very moment.
How a billion dollar cosmetics company started off by selling books
One door-to-door book salesman in the 1800s enticed housewives to buy his books by offering them a free vial of perfume. And the rest is cosmetics history.
Which brand colours encourage you to buy
Interpreting colours is an interesting science. In the world of marketing, colours play a bigger role in your purchasing decisions than you may think.
This major company brags about being second best. Here's why.
As a rule, no company ever wants to point a neon sign at its flaws. In the world of advertising, everything's always coming up roses. But there are a few brave advertisers out there who know that there can be incredible power in a negative.
The day Gordon Lightfoot died, then came back to life
Why Gordon Lightfoot was surprised to hear he had died on his car radio one day, how the voices in his head helped Brian Wilson make music, and other rock history stories.
How a pants-free Tom Cruise rescued Ray-Ban
Back in the early ‘80s, Ray-Ban sales took a dive. The brand needed a life raft. And one came…in the form of a pants-free Tom Cruise.
Famous ads you didn't know became movies or sitcoms
Once in a blue moon, commercials make the unlikely leap…to Hollywood. Some become big hit movies, others inspired popular songs. One even became a TV series that was voted one of the worst sitcoms of all time. But that’s what can happen when an ad hitchhikes to Hollywood.
Why Southwest held up an entire flight to change one man's life
Customer service is marketing. And companies that add smart, little touches make all the difference. Like grocery stores that magnify the small type on vitamin bottles, hardware stores that give you maps of their aisles and airlines that delay a plane full of people to get one man to his family.
The three-word jingle that made one company billions of dollars
Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles have beaten the trend in recent years. One in particular has even made one company ten figures.
How a franchisee gone rogue inspired the Big Mac Song
So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in our minds forever. Once you hear them, learn the melody and start singing the lyrics, you become the advertiser.
Three products you didn't know were named after their inventors
Did you know there was a man named Nacho? What about a Mrs. Granny Smith? Or how about a Mr. Leotard? Some products are so cemented in our minds we forget their names once belonged to real people.
Products you own that started off as useless junk
How Vaseline, rubber bands, IKEA furniture and other everyday products started out life completely worthless.
Celebrities in advertising: Powerful tool or expensive problem
How Alan Arkin defied all advertising norms, why Ivory Snow had its snow-white image tarnished by a celebrity and how advertising gave Spike Lee his big break.
Kentucky Fried rats, exploding kids & other urban brand myths
Urban brand myths like the Kentucky Fried rat, the failed Chevy Nova and the case of the exploding kid live on as assumed facts. But many of the myths you’ve heard and maybe even passed along are actually untrue.
Mail order monkeys & other crazy comic book ads
How a feral squirrel-monkey attacked its new owner, why a submarine disintegrated on the front lawn, how X-Ray specs caused nothing but confusion - and other crazy comic book advertising stories.
How A Wardrobe Change Transformed Steve Martin's Career
Steve Martin was the biggest concert comedian in show business, but he had one major problem.
How the Super Bowl saved the avocado
Avocados started out life with a very unappetizing name. But thanks to some clever marketing and Super Bowl Sunday, the seeded fruit found rebirth.