Show Highlight

  • deadmau5

    Coming up this week: The Crazy World of Trademarks (An Encore Broadcast)

    by Under The Influence

    This week, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we'll look at a lawsuit between Disney and a music performer over a mouse trademark, we'll listen to how companies trademark sounds, we'll talk about a ring announcer who earned over $400 million from trademarking a single sentence and how shock rocker Marilyn Manson saved his career by trademarking his name.

    Posted: May 24, 2017 12:33 AM ET
    Last Updated: May 24, 2017 11:33 AM ET
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Past Episodes

  • Thursday May 11, 2017

    Friendly Giant

    Brand Envy: #Canada150

    This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s brands are all Canadian. We’ll look at what may be the most successful global retailer Canada’s ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North. Happy birthday, Canada.

    Posted: May 11, 2017 10:49 AM ET
    Last Updated: May 13, 2017 11:50 AM ET
    audio
    Listen 27:32
  • Thursday May 04, 2017

    Pepsi ad

    Grab Your Wallet: When Brands Go Political

    This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump”, the controversial Super Bowl ad that challenged an immigration policy and crashed the Internet and how even Pepsi could drop the political ball. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

    Posted: May 04, 2017 6:02 PM ET
    Last Updated: May 06, 2017 2:00 PM ET
    audio
    Listen 27:32
  • Thursday April 27, 2017

    Ford

    When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Broadcast)

    This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time, and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing.

    Posted: Apr 27, 2017 12:00 AM ET
    Last Updated: Apr 26, 2017 11:13 PM ET
    audio
    Listen 27:32
  • Thursday April 20, 2017

    Barbie

    Guys and Dolls: Gender Marketing, Part II

    This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads. By and large, most products are gender-neutral. It's just the marketing that's not.

    Posted: Apr 20, 2017 10:12 PM ET
    Last Updated: Apr 20, 2017 11:40 AM ET
    audio
    Listen 27:32
  • Thursday April 13, 2017

    Gender Marketing

    Guys and Dolls: Gender Marketing

    This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing different products to different genders leads to profit but also to big consequences. It’s not a black-and-white issue, but it’s definitely pink and blue…

    Posted: Apr 13, 2017 10:26 PM ET
    Last Updated: Apr 13, 2017 12:02 PM ET
    audio
    Listen 27:32
  • Thursday April 06, 2017

    Real Estate Advertising

    Selling The Dream: Real Estate Advertising

    This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using...humour. It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.

    Posted: Apr 06, 2017 8:40 PM ET
    Last Updated: Apr 06, 2017 2:29 PM ET
    audio
    Listen 27:32