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    Product Packaging

    by Under The Influence

    This week, we explore how Product Packaging influences what we buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.

    Posted: May 05, 2015 1:12 AM
    Last Updated: May 05, 2015 6:57 PM
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Past Episodes

  • Saturday April 25, 2015

    Product Placement

    Show Me The Money: The World of Product Placement

    From the first product placement in a movie in 1927, to ET, to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’ll look at the history of product placement, how it evolved, and examples of how it went right - and how it went horribly wrong.

    Posted: Apr 25, 2015 11:32 PM
    Last Updated: Apr 25, 2015 11:45 AM
    Listen 27:32
  • Saturday April 18, 2015


    Brand Envy 2015

    This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Each brand is successful, each still going today, and each one of them survived because of an unforeseen opportunity.

    Posted: Apr 18, 2015 11:39 AM
    Last Updated: Apr 18, 2015 11:27 AM
    Listen 27:32
  • Saturday April 11, 2015


    Tourism Marketing

    Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that benefited from being insulted in a movie.

    Posted: Apr 11, 2015 9:58 PM
    Last Updated: May 05, 2015 1:23 AM
  • Saturday April 04, 2015

    Campbells Target

    Limited Edition Brands

    Many marketers release special-edition products of their mainstream brands. It may be a special limited-time flavour, or colour, or it may be a kooky version of their usual product. It’s an interesting marketing strategy. Some work, some don’t - but the stories behind them are often fascinating.

    Posted: Apr 04, 2015 9:18 PM
    Last Updated: Apr 25, 2015 2:30 AM
  • Saturday March 28, 2015

    The Marketing Innovations Episode

    The Marketing Innovations Episode

    This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to rentable office desks, to personal climate controls for airplane seats, to rain that smells like brands - the latest marketing innovations are unbelievable.

    Posted: Mar 28, 2015 5:12 PM
    Last Updated: Apr 21, 2015 12:13 PM
  • Friday March 20, 2015

    Nudge Orange

    Nudge: The Persuasive Power Of Whispers

    This week, an encore broadcast of Nudge: The Persuasive Power of Whispers. Schools, marketers and even governments are now using small nudges to gently steer people toward making positive decisions. Nudges are almost invisible, and often controversial. It’s a fascinating new aspect of influence.

    Posted: Mar 20, 2015 12:00 AM
    Last Updated: Apr 12, 2015 2:14 PM
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