Show Highlight

Past Episodes

  • Thursday April 20, 2017

    Barbie

    Guys and Dolls: Gender Marketing, Part II

    This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads. By and large, most products are gender-neutral. It's just the marketing that's not.

    Posted: Apr 20, 2017 10:12 PM ET
    Last Updated: Apr 20, 2017 11:40 AM ET
    audio
    Listen 27:32
  • Thursday April 13, 2017

    Gender Marketing

    Guys and Dolls: Gender Marketing

    This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing different products to different genders leads to profit but also to big consequences. It’s not a black-and-white issue, but it’s definitely pink and blue…

    Posted: Apr 13, 2017 10:26 PM ET
    Last Updated: Apr 13, 2017 12:02 PM ET
    audio
    Listen 27:32
  • Thursday April 06, 2017

    Real Estate Advertising

    Selling The Dream: Real Estate Advertising

    This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using...humour. It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.

    Posted: Apr 06, 2017 8:40 PM ET
    Last Updated: Apr 06, 2017 2:29 PM ET
    audio
    Listen 27:32
  • Thursday March 30, 2017

    Social media

    The Wizarding World of Influencer Marketing

    This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency. We'll look at a single YouTube review that shot Patti Labelle to the top of the baking industry, why J.K. Rowling only needed seven people to promote the biggest movie attraction of the year and exactly what happens when influencers break the trust of their loyal followers. It all comes down to integrity and transparency.

    Posted: Mar 30, 2017 6:42 PM ET
    Last Updated: Mar 30, 2017 11:24 AM ET
    audio
    Listen 27:32
  • Thursday March 23, 2017

    Airplane!

    Commercial Parodies! (An Encore Presentation)

    This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, overzealous advertising claims and self-congratulatory corporations. We'll look at a magazine that satirized one of the most controversial court cases in history, a company that parodied the competition, then sued another company for parodying their parody, and unpack the Saturday Night Live skits that brought commercial parodies into the mainstream. Commercial parodies didn't just lampoon the ad industry, they influenced it.

    Posted: Mar 23, 2017 12:00 AM ET
    Last Updated: Mar 22, 2017 11:27 PM ET
    audio
  • Thursday March 16, 2017

    Happy Mother's Day

    The Frankenstein Factor: Inventors Who Regret Their Inventions

    This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control of their creations. We'll look at why the inventor of the K-Cup doesn't own a Keurig machine, why the creator of Mother's Day later tried to have it rescinded and how the Wright Brothers lost control of the airplane. It's one of the most unwieldy aspects of marketing - you create a product, you inform the public, you put it into the marketplace, and it's out of your hands.

    Posted: Mar 16, 2017 1:15 PM ET
    Last Updated: Mar 16, 2017 11:45 AM ET