This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and answer the age-old question: do award-winning commercials really sell product?
This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front page and how Lysol was originally advertised…as contraception. Some taboos were broken years ago, some more recently than you may realize.
This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling sponsorships affects athletes and what happens when major advertisers threaten sports leagues. It’s a lucrative, but tricky business. Hope you’ll join us.
This week, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we'll look at a lawsuit between Disney and a music performer over a mouse trademark, we'll listen to how companies trademark sounds, we'll talk about a ring announcer who earned over $400 million from trademarking a single sentence and how shock rocker Marilyn Manson saved his career by trademarking his name. Hope you'll join us.™
This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elections. And he just happened to change the world of advertising in the process.
This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s brands are all Canadian. We’ll look at what may be the most successful global retailer Canada’s ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North. Happy birthday, Canada.