Show Highlight

  • What Happens in Vegas

    Tourism Marketing: An Encore Presentation

    by Under The Influence

    Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that benefited from being insulted in a movie.

    Posted: Jul 23, 2015 12:03 AM
    Last Updated: Jul 23, 2015 10:07 PM
    read comments

Listen Latest

Past Episodes

  • Monday July 13, 2015

    Moon Landing

    Selling The Moon - Part II: An Encore Presentation

    In Part Two of “Selling The Moon,” NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK’s promise.

    Posted: Jul 13, 2015 12:00 AM
    Last Updated: Jul 14, 2015 4:39 AM
    Listen 27:32
  • Tuesday July 07, 2015

    Headling Mercury 7

    Selling The Moon - Part I: An Encore Presentation

    This week, we present Part One of our “Selling The Moon” episode. The journey to the moon will be one of the most expensive endeavours in history, and NASA needed to constantly market the program to keep Americans interested, and Congress signing the cheques.

    Posted: Jul 07, 2015 1:24 AM
    Last Updated: Jul 07, 2015 8:24 AM
    Listen 27:32
  • Friday July 03, 2015

    Poo Pourri Ad

    Controversy Advertising: An Encore Presentation

    This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It’s a risky strategy, as controversy always courts trouble.

    Posted: Jul 03, 2015 12:00 AM
    Last Updated: Jul 21, 2015 8:29 AM
  • Saturday June 27, 2015

    German Engineering On Board

    Geography As Branding: An Encore Presentation

    This week, an encore presentation of Geography As Branding. We'll explore the ways in which companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.

    Posted: Jun 27, 2015 12:00 AM
    Last Updated: Jul 21, 2015 8:27 AM
    audio
  • Saturday June 20, 2015

    Ask Terry 2015

    Ask Terry 2015

    Well, this is the final episode of the Under The Influence 2015 season. As as we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever.

    Posted: Jun 20, 2015 1:36 AM
    Last Updated: Jul 21, 2015 8:25 AM
    audio
  • Saturday June 13, 2015

    PB

    Selling Yourself: The Art of Personal Branding

    This week, we take marketing lessons from big brands and apply them…to you. If you have to sell yourself or your services, want more “likes” and followers, or you’re looking for a job - this episode explores how to manage your social media, pick the best profile pic and avoid cliches in your resume.

    Posted: Jun 13, 2015 11:18 AM
    Last Updated: Jul 03, 2015 3:23 AM
    audio