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  • Bookmarks

    This Week: Summer Series: Bookmarks 2016

    by Under The Influence

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don’t fit into our regular episodes. But that doesn’t mean they shouldn’t be told! This week, we’ll tell the story of how Stephen King’s wife fished a story out of the wastepaper basket that changed their lives, how Engelbert Humperdinck’s manager tricked his record company into signing him, how Rocket Richard taught an enforcer a lesson, and we’ll tell an emotional story about one of the most memorable scenes from M*A*S*H. Then, we’ll extract the marketing lessons from each of those incredible tales. Hope you’ll join us.

    Posted: Aug 22, 2016 12:00 AM ET
    Last Updated: Aug 27, 2016 4:13 PM ET
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  • Terry O'Reilly

    Under The Influence Season 5 Is Available Now on iTunes

    by Under The Influence

    Click here to download the entire 25-episode season.

    Posted: Aug 04, 2016 12:25 AM ET read comments
  • BF Goodrich

    Next Week: Summer Series: When Madison Avenue Met Broadway - The World of Industrial Musicals

    by Under The Influence

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time, and the handful of companies that still practice the art today. Nothing inspires a marketing department quite like choreographed tap dancing. Hope you'll join us.

    Posted: Aug 27, 2016 12:41 AM ET
    Last Updated: Aug 27, 2016 4:11 PM ET
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Past Episodes

  • Saturday August 20, 2016

    "XXX" Neon Sign

    Summer Series: Strange Bedfellows: Advertising & Porn- Part II

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, it’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. Large audiences and cheap ad rates are making advertisers ignore the risk in the hunt for reward. At the same time, porn sites are starting to advertise in mainstream media, and are trying to entice advertisers with analytics, public service messages and even college scholarships. It’s an interesting crossroad and a very dangerous intersection.

    Posted: Aug 20, 2016 12:00 AM ET
    Last Updated: Aug 27, 2016 4:21 PM ET
    audio
    Listen 27:32
  • Friday August 12, 2016

    porn

    Summer Series: Strange Bedfellows - Advertising & Porn

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, we explore the increasingly blurry line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites. From food companies to fashion brands to Hollywood movies, marketers have breached the final frontier in their search for bigger, more affordable audiences. And on the other side of the tracks, porn sites are beginning to advertise in mainstream media. It’s a big risk for these strange bedfellows.

    Posted: Aug 12, 2016 12:00 AM ET
    Last Updated: Aug 12, 2016 11:35 PM ET
    audio
    Listen 27:32
  • Friday August 05, 2016

    volvo

    Summer Series: Business As Unusual: The World of Business-To-Business Advertising

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth, and washed-up copywriters ended their careers. But all that changed when B2B companies dared advertise on the Super Bowl, and showed the marketing world that advertising industrial equipment could be as sexy as advertising a sports car.

    Posted: Aug 05, 2016 12:00 AM ET
    Last Updated: Aug 05, 2016 11:32 PM ET
    audio
    Listen 27:32
  • Saturday July 30, 2016

    Hertz/Avis

    Summer Series: Achilles Heel Advertising: Repositioning the Competition

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One* This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it attacks the weakness in a bigger company’s strength. It takes surgical precision, but when done well, the smaller advertiser gains market share, while diminishing the bigger company’s reputation at the same time.

    Posted: Jul 30, 2016 12:00 AM ET
    Last Updated: Aug 01, 2016 5:50 PM ET
    audio
    Listen 27:32
  • Saturday July 23, 2016

    Rage Room

    Summer Series: Liar For Hire: And Other Strange Service Companies

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding guests, a company you can hire to actually cuddle you, and we’ll explore a company that promises to cure your hangover in just a few hours. And if you need an alibi to go with that hangover, there’s a company that markets lies, too.

    Posted: Jul 23, 2016 12:00 AM ET
    Last Updated: Jul 23, 2016 12:38 AM ET
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    Listen 27:32
  • Saturday July 16, 2016

    mm

    Summer Series: Movie Merchandising

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* In this episode, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the marketing of toys and games became a critical strategy for movie and television studios. We chart the milestones in entertainment merchandising, how those milestones became a marketing strategy to build loyal audiences, and how the biggest merchandising breakthrough in a galaxy far, far away changed everything.

    Posted: Jul 16, 2016 12:00 AM ET
    Last Updated: Jul 16, 2016 12:15 AM ET
    audio
    Listen 27:32