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  • Saturday May 23, 2015

    Bookmarks

    It's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We'll tell the story of why Tim Hortons always chooses brown bricks for their stores and how Levi's accidentally sold underwear to teenagers. Hope you'll join us.

    Posted: May 23, 2015 10:28 PM
    Last Updated: May 23, 2015 10:43 AM
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    Listen 27:32

Past Episodes

  • Saturday May 16, 2015

    Haulin Oats

    Famous Advertising Lawsuits

    This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. From Microsoft to Hall & Oates, the industry has had its fair share of court battles. Please rise, court is in session.

    Posted: May 16, 2015 4:16 PM
    Last Updated: May 16, 2015 10:48 AM
    Listen 27:32
  • Saturday May 09, 2015

    Coke

    Even In The Dark: How Packaging Persuades You To Buy

    This week, we explore how Product Packaging influences what we buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.

    Posted: May 09, 2015 11:16 PM
    Last Updated: May 09, 2015 11:12 AM
    Listen 27:32
  • Saturday May 02, 2015

    ep

    Elevator Pitches: An Encore Presentation

    This week, an encore broadcast of Elevator Pitches. The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad, the restrictions of Twitter or a site. The true test of an idea is whether or not it can be explained in just a few words.

    Posted: May 02, 2015 12:00 AM
    Last Updated: May 23, 2015 1:40 AM
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  • Saturday April 25, 2015

    Product Placement

    Show Me The Money: The World of Product Placement

    From the first product placement in a movie in 1927, to ET, to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’ll look at the history of product placement, how it evolved, and examples of how it went right - and how it went horribly wrong.

    Posted: Apr 25, 2015 11:32 PM
    Last Updated: May 23, 2015 1:39 AM
  • Saturday April 18, 2015

    Jeopardy

    Brand Envy 2015

    This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Each brand is successful, each still going today, and each one of them survived because of an unforeseen opportunity.

    Posted: Apr 18, 2015 11:39 AM
    Last Updated: May 23, 2015 1:38 AM
  • Saturday April 11, 2015

    Vegas

    Tourism Marketing

    Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that benefited from being insulted in a movie.

    Posted: Apr 11, 2015 9:58 PM
    Last Updated: May 05, 2015 1:23 AM
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