This week, we look at the consequences of when marketing companies lie. From the Volkswagen scandal to a promotion that brought Hoover to its knees, each was a case of fraud with disastrous repercussions. Join us as we explore what happened, and whether those companies could ever regain the trust of their customers.
Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. This week, we'll explore companies that became successful by specializing their brand.
In our first episode of 2016, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast or taking a coffee break, but both of these routine rituals were invented by marketing companies to sell more product.
This week, we take marketing lessons from big brands and apply them…to you. If you have to sell yourself or your services, want more “likes” and followers, or you’re looking for a job - this episode explores how to manage your social media, pick the best profile pic and avoid cliches in your resume.