Show Highlight

  • Avis/Hertz

    Summer Series: Achilles Heel Advertising: Repositioning The Competition

    by Under The Influence

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it attacks the weakness in a bigger company’s strength. It takes surgical precision, but when done well, the smaller advertiser gains market share, while diminishing the bigger company’s reputation at the same time.

    Posted: Jul 25, 2016 12:00 AM ET
    Last Updated: Jul 25, 2016 4:34 PM ET
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Past Episodes

  • Saturday July 16, 2016


    Summer Series: Movie Merchandising

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* In this episode, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the marketing of toys and games became a critical strategy for movie and television studios. We chart the milestones in entertainment merchandising, how those milestones became a marketing strategy to build loyal audiences, and how the biggest merchandising breakthrough in a galaxy far, far away changed everything.

    Posted: Jul 16, 2016 12:00 AM ET
    Last Updated: Jul 16, 2016 12:15 AM ET
    Listen 27:32
  • Friday July 08, 2016


    Summer Series: Small Move, Big Gain

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks.

    Posted: Jul 08, 2016 12:00 AM ET
    Last Updated: Jul 08, 2016 11:47 PM ET
    Listen 27:32
  • Saturday July 02, 2016


    Summer Series: How Marketing Created Rituals

    *Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* In our first episode of the Summer Series, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast or taking a coffee break, but both of these routine rituals were invented by marketing companies to sell more product.

    Posted: Jul 02, 2016 12:00 AM ET
    Last Updated: Jul 02, 2016 11:02 AM ET
    Listen 27:32
  • Thursday June 23, 2016

    Terry O'Reilly

    Ask Terry

    This week marks the final episode of the Under The Influence 2016 season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering all the marketing and advertising questions you've sent us through social media. From the strangest place I’ve ever seen an ad, to the surprising reason behind Canada’s required “skill-testing question” to win a contest, to how Under The Influence gets put together each week - this year’s questions are fun and insightful.

    Posted: Jun 23, 2016 6:52 PM ET
    Last Updated: Jun 27, 2016 2:11 PM ET
    Listen 27:32
  • Thursday June 16, 2016


    Commercial Parodies!

    This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, overzealous advertising claims and self-congratulatory corporations. We'll look at a magazine that satirized one of the most controversial court cases in history, a company that parodied the competition, then sued another company for parodying their parody, and unpack the Saturday Night Live skits that brought commercial parodies into the mainstream. Commercial parodies didn't just lampoon the ad industry, they influenced it.

    Posted: Jun 16, 2016 7:39 PM ET
    Last Updated: Jul 26, 2016 12:37 PM ET
  • Thursday June 09, 2016


    When Madison Avenue Met Broadway: The World of Industrial Musicals

    This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time, and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing.

    Posted: Jun 09, 2016 8:42 PM ET
    Last Updated: Jul 26, 2016 12:35 PM ET