*Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding guests, a company you can hire to actually cuddle you, and we’ll explore a company that promises to cure your hangover in just a few hours. And if you need an alibi to go with that hangover, there’s a company that markets lies, too.
*Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* In this episode, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the marketing of toys and games became a critical strategy for movie and television studios. We chart the milestones in entertainment merchandising, how those milestones became a marketing strategy to build loyal audiences, and how the biggest merchandising breakthrough in a galaxy far, far away changed everything.
*Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks.
*Our Summer Series airs every Saturday at 1:30pm on CBC Radio One.* In our first episode of the Summer Series, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast or taking a coffee break, but both of these routine rituals were invented by marketing companies to sell more product.
This week marks the final episode of the Under The Influence 2016 season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering all the marketing and advertising questions you've sent us through social media. From the strangest place I’ve ever seen an ad, to the surprising reason behind Canada’s required “skill-testing question” to win a contest, to how Under The Influence gets put together each week - this year’s questions are fun and insightful.
This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, overzealous advertising claims and self-congratulatory corporations. We'll look at a magazine that satirized one of the most controversial court cases in history, a company that parodied the competition, then sued another company for parodying their parody, and unpack the Saturday Night Live skits that brought commercial parodies into the mainstream. Commercial parodies didn't just lampoon the ad industry, they influenced it.