An intimate look behind the scenes at Coachella for kids
Each year, tens of thousands of kids gather in a remote region of the Nevada desert. Kidz Fest, a three-day festival that bills itself as a Coachella for the under-eight crowd, is the world's largest event featuring children's entertainment.
This is That's very own Naomi Sniekus travels to Kidz Fest to get a behind the scenes glimpse at how the festival comes together and how it has grown to become the cornerstone of a sophisticated multi-billion dollar industry.
Fifteen-years ago, the founder of Kidz Fest, Lyle Burkette, ran the entire operation by himself.
"When we started it was humble beginnings," Burkette says. "We had a shoe-string budget. I was picking up the talent myself from the airport in my truck, I was running the lighting board, I was doing all of the catering, I was doing the ticketing."
Hard to believe that from those humble beginnings, Kidz Fest has grown into an event that generated an estimated $90 million from ticket sales alone last year. Now, the festival attracts the world's top talent, like The Snoogies, Grandma Banana, and this year's headliner, Pink Eye Pig.
In this documentary, we witness that putting on an event of this magnitude is not without its share of difficulties.
Listen to the full story to hear how Burkette navigates crises like an unsafe nap tent and problems with children's performers.
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