spark

Creativity isn't magic

It's work. Get to it!
Listen11:36

This segment first aired in March 2015.


In his  book How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, Kevin Ashton dispels the myth of creativity.

He argues it isn't a kind of magic bestowed upon a select few geniuses, and that it's not magic, but work.

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