Spark

The algorithm that knows you better than your friends

Researchers have developed an algorithm that gives you a psychological reading based on your Facebook likes — a reading so accurate, they claim, it knows you better than your closest friends. Contributor Lily Ames puts the algorithm to the test.
Like (Robert Galbraith/Reuters)

Researchers at the University of Cambridge have developed an algorithm that gives you a psychological reading based on your Facebook likes — a reading so accurate, they claim, it knows you better than your closest friends. Spark contributor Lily Ames puts the algorithm to the test.

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