Jamie Oliver challenges our mindless consumption of sugar

How much sugar do you typically consume? If you have no sweet clue, Jamie Oliver would like a word.
How much sugar do you typically consume? If you have no sweet clue, Jamie Oliver would like a word. The British chef and food activist joins Shad to discuss the mindless consumption of sugar and why he's lobbying for a tax on sugary drinks in the U.K. 22:31
Listen22:53

How much sugar do you typically consume? If you have no sweet clue, Jamie Oliver would like a word.

The British chef and food activist joins Shad to discuss the mindless consumption of sugar and why he's lobbying for a tax on sugary drinks in the U.K.

Oliver notes that consumers used to know when they were being "naughty" — eating cake or chocolate bars — but now that sugar's everywhere, we have to be much more careful about what we normalize.  

"Not caring is an easy place to be," says Oliver, but deciding you care is an active, ongoing thing. 

"All the mistakes happen at the supermarket, they don't happen at home."

Oliver's latest book for home cooks is Everyday Superfood.

WEB EXTRA | Shad asked Oliver to offer some quick practical tips to our listeners. Off the top of his head, he came up with these four pointers.  

Jamie Oliver is on a new mission: reduce the amount of sugar the average person consumes, and get them thinking about balanced eating. (jamieoliver.com)

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.