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From TLC to Bieber: L.A. Reid crowns pop royalty

L.A. Reid brought us TLC, Rihanna, Justin Bieber and more. Now the legendary talent scout tells his own story in a new memoir.
L.A. Reid is flanked by Tionne "T-Boz" Watkins and Lisa "Left Eye" Lopes of TLC. (Quinn Hood)
Listen18:22

It takes talent to know talent, and for over 30 years L.A. Reid has been masterful at spotting musical potential.

Reid has crowned many international superstars, including Rihanna, Pink, Outkast and TLC. And his gift crosses borders; he's brought Canadian acts like Avril Lavigne and Justin Bieber to global audiences too. 

As part of q's new series The Hit Makers, Reid joins Shad to discuss his legacy as chronicled in his new book Sing to me. He shares stories household names he first met as unknowns, reflects on his proudest moments, and explains what the heck he was thinking when he let Lady Gaga slip away. 

WEB EXTRA | Rubbing elbows with Jay-Z and Michael Jackson? Just another day in the life of L.A. Reid. Here's a glimpse of his life and times. 



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