Will the image of James Bond ever be shaken, not stirred?

James Bond scholar Christophe Lindner on the latest 007 casting controversy and what it says about Bond's relatively inflexible image.
British actor Idris Elba was a rumoured contender for the role of James Bond. (Matt Dunham/The Associated Press)
Listen10:46

Anthony Horowitz, the writer behind the continuing Bond novel franchise, has apologized for describing actor Idris Elba as "too street" to play James Bond. 

The controversial remark has sparked a larger conversation about the immovability of the 007 archetype. The suave secret service agent has been played by Sean Connery, Roger Moore, Pierce Brosnan, Daniel Craig — and, like them, Elba is handsome, popular and British. So what's the problem?`

For insight, Shad checks in with James Bond scholar Christoph Lindner. He outlines the casting controversy and what it reveals about the way James Bond is seen by producers and the public. 

 

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