Friday October 16, 2015

Why does it matter that Condé Nast bought Pitchfork?

Pitchfork has a new owner. Condé Nast, the company that owns Vogue, Vanity Fair and the New Yorker, has acquired the online music magazine.

Pitchfork has a new owner. Condé Nast, the company that owns Vogue, Vanity Fair and the New Yorker, has acquired the online music magazine. (Owen Gatley/Pitchfork)

Listen 8:24

Journalism professor Asmaa Malik joins Shad to discuss two stories shaking up the media landscape. 

  • Pitchfork has a new owner. Condé Nast, the company that owns Vogue, Vanity Fair and the New Yorker, has acquired the online music magazine. Is this good news for the Chicago-based company? What will it mean for readers?
     
  • Plus, BuzzFeed recently announced a new service for politicians and political causes: native advertising. These ads are created in-house by BuzzFeed, and targeted specifically to their key millennial audience. It's just one more way media organizations are keeping the lights on. But is it further blurring the lines between paid advertising and media-curated content?