Friday November 10, 2017

Hello, new Taylor: analyzing Taylor Swift's new album

Taylor Swift's latest single Look What You Made Me Do quickly set two first-day records after its release last week: The song had more than 8 million same-day streams on Spotify and its lyric video was viewed more than 19 million times on its first day. The official video, a scene of which is shown above, debuted Sunday, August 27, 2017 at the MTV Video Music Awards.

Taylor Swift's latest single Look What You Made Me Do quickly set two first-day records after its release last week: The song had more than 8 million same-day streams on Spotify and its lyric video was viewed more than 19 million times on its first day. The official video, a scene of which is shown above, debuted Sunday, August 27, 2017 at the MTV Video Music Awards. (Taylor Swift/YouTube)

Listen 11:22

According to Taylor Swift, the "old Taylor" is dead. So today, which marks the release of the pop star's sixth studio album, Reputation, fans will be introduced to a new version of Swift. What does that mean? A new sound? A new personality? q This contributors Raina Douris and Odario Williams will do their best to explain as they analyze Swift's new album.

— Produced by Mitch Pollock