By Jesse Kinos-Goodin

Hannah Williams was on a bus, riding with her students to a national choir competition in Leeds, England, when she received a text message that had the potential to change her life.

It said: "Hello this is Jay, please let me know when you're available for a quick chat. Thank you."

Williams, who heads the music department at the University of Winchester, is also the frontwoman for the Bristol-based group Hannah Williams and the Affirmations. The Jay in question was Jay-Z.

This was back in February and he wanted to talk to her about sampling her 2016 song, "Late Nights & Heartbreak," on his upcoming album, 4:44. Hannah's manager and drummer, Jai Widdowson-Jones, had given her a heads up, but it didn't help prepare her for what came next.

"At that point, it was like maybe this is a really elaborate windup and someone is playing this super uber prank on me," she says over the phone from her home in Winchester. So she called the number, just to see for sure.

"I didn't even know what to call him," she says. "Like, 'hello, Mr. Z?' And he was like, 'oh thank you so much for calling, I know how busy you are,' and it's just like, oh my God, how am I getting the I-know-you're-busy-thanks-for-calling from Jay f--king Z?"

Jay loved her song, which his producer, No I.D., had shown to him in order to inspire him to write a response track to Beyoncé's Lemonade, in which Beyoncé confronts his infidelities.

"He told me, 'thank you, the song is great, and I've written the most personal song I've ever written around your song sample and I need to ask you a couple favours.'"

Jay-Z needed the recordings from the original sessions and asked her to do a few different interpolations with the chorus.

"I was like, of course, I will do whatever you want, oh divine being," she says. "So I did that, we had a really nice chat, decided what we were going to do and he was like, 'my people will call your people and we will decide what to do.' Genuinely that was the last we spoke."

Then six months passed.

"It's so weird, it was such a tiny, finite conversation, it feels like it never happened," she says. "And it felt like that until Friday, when I finally got to hear the song."

Williams knew it was going to be a big sample, but she had to wait, just like the rest of us, to hear the final product. Her voice is what you hear at the beginning of the title track, "4:44," a raw, emotional confession from the rapper like we've never heard before. On it, he addresses betraying his wife, casting shame on his family and dreading the day he has to explain it all to his children.

Producer No I.D. told the New York Times that he used Williams' voice in order to inspire Jay-Z to open up. With the song on his mind, the rapper woke up at 4:44 in the morning and wrote his response.

"I created that beat to box him into telling that story," No I.D. told the Times. "I put the sample from the singer Hannah Williams — it starts off with, 'I find it so hard/ When I know in my heart/ I'm letting you down every day.' I remember him hearing it and looking at me like, 'O.K., fine.'"

So many people are surprised, it's like, one, you're white, two, you're British and three, you're alive.' - Hannah Williams

​For Williams, the most surprising thing was just how much of the song was used. Almost a full minute of Williams and her band plays before Jay-Z's voice even comes in. It's used again for the hook, with Williams singing "I'm never gonna treat you like I should" in order to break up these extremely personal verses from Jay.

'I describe it as flow-etry'

"It's this incredible sort of respect, actually from him, from No I.D., of our original song," says Williams. "He has literally given it so much space, it sets the scene for what he's going to say, then allows people to reflect on what he's already said. … I describe it as flow-etry, it's so free, it's such beautifully nonlinear prose and these gaps in between that are almost completely unadulterated us, which is absolutely amazing."

The response for Williams and the Affirmations has been overwhelming, possibly even life-changing. They released Late Nights & Heartbreak in 2016 but have never experienced this level of hype.

"Views on YouTube have absolutely sky-rocketed, and I spent literally four hours yesterday and today just responding to tweets," Williams says. "So many people are surprised. It's like, 1) you're white, 2), you're British and 3) you're alive. Like, this isn't a clip from the '70s, and I love that."

She describes the entire experience as "affirming and beautiful," a bridge to an entire new audience of music fans that otherwise wouldn't know who she was. "All of that genuine word-of-mouth PR, you don't need anything else, man," she says. "I'm just so excited by what might happen next."

Hannah Williams and the Affirmations are playing the Fieldview Festival U.K. Aug. 4, with dates in France and Spain through September. You can download Late Nights & Heartbreak on their Bandcamp page.

ABOUT THE AUTHOR

Jesse Kinos-Goodin

Jesse Kinos-Goodin is a Toronto-based producer for CBC Music and the editorial lead for q digital.


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