Much more than a hunch: HGTV lands legendary Brady Bunch house, promises '70s overhaul
The iconic Los Angeles home went up for sale for $1.885 million USD — and spurred a high-profile bidding war.
We know that it is much more than a hunch: one of the most iconic houses in film and TV history has a new owner.
The legendary Brady Bunch house went up for sale last month for $1.885 million USD, and after a fierce bidding war, the classic home has gone to the home network HGTV.
The three-bedroom, two-bath, 2,477 square-foot home in the Studio City neighborhood is located on a large lot along the Los Angeles River. And despite the fact that it was only used in the opening and closing shots of the classic sitcom — the interior scenes were all shot in a Los Angeles studio — it is one of the most photographed homes in North America. (The realtor claims it's the second most photographed home, the White House being the first.)
"I am excited to share that HGTV is the winning bidder and will restore the Brady Bunch home to its 1970s glory as only HGTV can," said Discovery CEO David Zaslav on the company's second-quarter earnings conference call today. "More details to come over the next few months, but we will bring all the resources to bear to tell safe, fun stories with this beloved piece of American TV history."
NSYNC star and TV personality Lance Bass initially thought he had the winning bid, but was later informed that a Hollywood studio had purchased the home.
"This was a dream come true for me and I spent the night celebrating amongst friends, family, and fans alike," he wrote on Instagram. "The next day, due to 'unforeseen circumstances' the same agent informed us that there's another Corporate Buyer (Hollywood studio) who wants the house at any cost. ... How is this fair or legal??"
Bass later walked back his comments on Twitter when he discovered that HGTV had won the bid, and planned to restore the home.
HGTV??! Aw man. I’d be pretty upset if it were anyone else, but how can you be mad at HGTV?? My television is stuck on that channel. Kudos HGTV, I know you will do the right thing with the house. That was always my biggest worry. I can smile again. 😁—@LanceBass
According to his Twitter feed, Canadian home renovation star Jonathan Scott of Property Brothers had also thrown his hat into the ring, but lost out on the multiple offer sale, which was decided through sealed bids. (Of course Property Brothers airs on HGTV, so in the end Scott may be the one swinging hammers and busting through half-century-old drywall.)
I’m a little bummed that you out bid me (seriously) as I really wanted that house, but I’m very excited you’re taking on this project. Let me know if you want any help :) <a href="https://twitter.com/hgtv?ref_src=twsrc%5Etfw">@hgtv</a> <a href="https://twitter.com/hashtag/bradybunchhome?src=hash&ref_src=twsrc%5Etfw">#bradybunchhome</a> <a href="https://twitter.com/hashtag/IconicDreamHome?src=hash&ref_src=twsrc%5Etfw">#IconicDreamHome</a>—@MrSilverScott
The Brady Bunch ran from 1969 to 1974, and the sitcom continued cycling through re-runs for years afterward.
According to the Associated Press, the current owners paid just $61,000 for the property in 1973. It has been updated over the years, but plenty of 1970s vestiges remain, from the MusiCall intercom system to the wood panelling to the very floral wallpaper.
Later in the earnings call, Zaslav reportedly returned to the topic of the Brady Bunch home, joking that Discovery would move CFO Gunnar Wiedenfels into the attic if the company doesn't hit its financial targets. "If we do not meet these targets, we are going to move Gunnar into Greg's bedroom in the attic of the Brady Bunch house," he quipped. "And that was not a fun place to be. It didn't have a door. There were beads, if you remember."