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Much more than a hunch: HGTV lands legendary Brady Bunch house, promises '70s overhaul

The iconic Los Angeles home went up for sale for $1.885 million USD — and spurred a high-profile bidding war.

The iconic Los Angeles home went up for sale for $1.885 million USD — and spurred a high-profile bidding war.

The iconic Brady Bunch house went up for sale for $1.885 million USD — and spurred a high-profile bidding war. (Zillow.com)

We know that it is much more than a hunch: one of the most iconic houses in film and TV history has a new owner. 

The legendary Brady Bunch house went up for sale last month for $1.885 million USD, and after a fierce bidding war, the classic home has gone to the home network HGTV.

The bedroom speaks for itself — very loudly. (Zillow.com)

The three-bedroom, two-bath, 2,477 square-foot home in the Studio City neighborhood is located on a large lot along the Los Angeles River. And despite the fact that it was only used in the opening and closing shots of the classic sitcom — the interior scenes were all shot in a Los Angeles studio — it is one of the most photographed homes in North America. (The realtor claims it's the second most photographed home, the White House being the first.) 

The main bath is very... floral. (Zillow.com)

"I am excited to share that HGTV is the winning bidder and will restore the Brady Bunch home to its 1970s glory as only HGTV can," said Discovery CEO David Zaslav on the company's second-quarter earnings conference call today. "More details to come over the next few months, but we will bring all the resources to bear to tell safe, fun stories with this beloved piece of American TV history."

NSYNC star and TV personality Lance Bass initially thought he had the winning bid, but was later informed that a Hollywood studio had purchased the home. 

"This was a dream come true for me and I spent the night celebrating amongst friends, family, and fans alike," he wrote on Instagram. "The next day, due to 'unforeseen circumstances' the same agent informed us that there's another Corporate Buyer (Hollywood studio) who wants the house at any cost. ... How is this fair or legal??"

Bass later walked back his comments on Twitter when he discovered that HGTV had won the bid, and planned to restore the home. 

According to his Twitter feed, Canadian home renovation star Jonathan Scott of Property Brothers had also thrown his hat into the ring, but lost out on the multiple offer sale, which was decided through sealed bids. (Of course Property Brothers airs on HGTV, so in the end Scott may be the one swinging hammers and busting through half-century-old drywall.)

The Brady Bunch ran from 1969 to 1974, and the sitcom continued cycling through re-runs for years afterward.

Hard to say what's best about this 1970s living room: the wood panelling or the wallpaper that matches the upholstery on the piano bench. (Zillow.com)

According to the Associated Press, the current owners paid just $61,000 for the property in 1973. It has been updated over the years, but plenty of 1970s vestiges remain, from the MusiCall intercom system to the wood panelling to the very floral wallpaper. 

Later in the earnings call, Zaslav reportedly returned to the topic of the Brady Bunch home, joking that Discovery would move CFO Gunnar Wiedenfels into the attic if the company doesn't hit its financial targets. "If we do not meet these targets, we are going to move Gunnar into Greg's bedroom in the attic of the Brady Bunch house," he quipped. "And that was not a fun place to be. It didn't have a door. There were beads, if you remember."

The kitchen features natural oak, and more natural oak. (Zillow.com)
It's always dusty rose in the backyard of the Brady Bunch house. (Zillow.com)
No doubt the walk-in closet housed its share of bell-bottoms. (Zillow.com)
White carpeting was the flooring of choice in the dining room of the Brady Bunch house, because that's what works for a household with six kids. (Zillow.com)
The home's high-tech MusiCall intercom system. (Zillow.com)

About the Author

Jennifer Van Evra

Jennifer Van Evra is a Vancouver-based journalist and digital producer for q. She can be found on Twitter @jvanevra or email jennifer.vanevra@cbc.ca.

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