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Under The Influence

 

Under The Influence

Take an unprecedented ride through the hallways of the ad industry.

Host and adman Terry O'Reilly explores why we make the shopping decisions we make, and how we are influenced by words, colours and images. He tells stories of the remarkable creativity found at the higher realms of marketing, and analyzes the ads we love to hate.

Under The Influence is not a show about advertising.

It's a show about life through the lens of advertising.

Updated: Saturdays
Download episodes from this podcast for: 4 Weeks
Visit Show Site: http://www.cbc.ca/undertheinfluence


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Featured Podcast

How should Canada handle North Korea?

What do President Donald Trump's threats of "fire and fury" against North Korea mean for Canada?

To download a file, right click and save.Download Podcast: How should Canada handle North Korea?
[mp3 file: runs 00:49:55]

Featured Podcast

Music and Indigenous youth

Meet Indigenous youth who are finding deeper meaning in music — and finding their voices along the way.

To download a file, right click and save.Download Podcast: Music and Indigenous youth
[mp3 file: runs00:25:32]

Featured Podcast

Black motherhood

Emily Bernard gives the history of black motherhood in North America.

To download a file, right click and save.Download Podcast: Black motherhood
[mp3 file: runs00:54:00]

Featured Podcast

Geddy Lee, Rush and Le Studio

Geddy Lee looks back at the many albums Rush recorded at the famous Le Studio, which recently burned down in a fire.

To download a file, right click and save.Download Podcast: Geddy Lee, Rush and Le Studio
[mp3 file: runs00:14:48]

All podcast episodes

Use the links below to download a file.

Summer Series - Guys and Dolls: Gender Marketing

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? It’s not a black-and-white issue, but it’s definitely pink and blue…

Download Summer Series - Guys and Dolls: Gender Marketing
[mp3 file: runs 00:26:46]


Summer Series - Selling The Dream: Real Estate Advertising

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.

Download Summer Series - Selling The Dream: Real Estate Advertising
[mp3 file: runs 00:26:55]


Summer Series - The Wizarding World of Influencer Marketing

Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency.

Download Summer Series - The Wizarding World of Influencer Marketing
[mp3 file: runs 00:27:22]


Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions

This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control.

Download Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions
[mp3 file: runs 00:27:08]