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As host Connie Walker shares some shocking news with Cleo's siblings, the truth about what happened to her remains just out of reach.To download a file, right click and save.Download Podcast: Afraid of the dark
The man who calls himself Putin's number-one enemy says expelling 23 diplomats that doesn't go far enough.To download a file, right click and save.Download Podcast: Hit Putin in his wallet
An introduction to the great Canadian book debate, for the uninitiated.To download a file, right click and save.Download Podcast: Get to know Canada Reads
Of the thousands given at the JUNOS, there are five that stand out. Hear them now!To download a file, right click and save.Download Podcast: Top 5 JUNO Acceptance Speeches
Use the links below to download a file.
S7E12 - Famous Jingles
This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in our minds forever. Once you hear them, learn the melody and start singing the lyrics, you become the advertiser.
Download S7E12 - Famous Jingles
[mp3 file: runs 00:28:15]
S7E11 - Brands Are People, Too: Products Named After Inventors
This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard was invented by a Jules Leotard. We’ll even look at some inventors who wish their names had been forgotten...
Download S7E11 - Brands Are People, Too: Products Named After Inventors
[mp3 file: runs 00:26:58]
S7E10 - Worthless To Priceless
This week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might be junk on the ground that people stepped over, or useless waste destined for the scrap heap. But in each case, the resulting product was a masterpiece of instinct and insight…
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[mp3 file: runs 00:27:40]
S7E9 - Celebrities: Living To Tell The Tales
This week, we explore the world of celebrities in advertising. I’ll tell you stories from my nearly 30 years directing celebrities in radio and television commercials. From Ellen DeGeneres, to Alan Arkin, to Alec Baldwin - celebs can be a powerful tool or an expensive problem.
Download S7E9 - Celebrities: Living To Tell The Tales
[mp3 file: runs 00:28:13]