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A former CIA officer says U.S. intelligence officials could be justified in leaking classified information.To download a file, right click and save.Download Podcast: Justified classified information leaks
Can marriage be a source of inspiration, creativity, mutual influence, and intellectual support?To download a file, right click and save.Download Podcast: The marriage of true minds
40. It's the age society says we should be established... but there's a whole lot more to the number than that.To download a file, right click and save.Download Podcast: 40: The age of anxiety
The Current looks into what's behind the remarkable change in attitude in the year or so since Prime Minister Justin Trudeau took office.To download a file, right click and save.Download Podcast: Majority of Canadians distrust government: poll suggests
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Brands In Cars Getting Coffee: Sponsorship Marketing
This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension.
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[mp3 file: runs 00:27:55]
Small Move, Big Gain: An Encore Presentation
This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks.
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[mp3 file: runs 00:27:07]
Lead Balloons: When Negative Brand Names Work
This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones.
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[mp3 file: runs 00:27:10]
Judgment Day: Super Bowl Advertising
This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.
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[mp3 file: runs 00:27:28]