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Under The Influence

 

Under The Influence

Take an unprecedented ride through the hallways of the ad industry.

Host and adman Terry O'Reilly explores why we make the shopping decisions we make, and how we are influenced by words, colours and images. He tells stories of the remarkable creativity found at the higher realms of marketing, and analyzes the ads we love to hate.

Under The Influence is not a show about advertising.

It's a show about life through the lens of advertising.

Updated: Saturdays
Download episodes from this podcast for: 4 Weeks
Visit Show Site: http://www.cbc.ca/undertheinfluence


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Featured Podcast

Took his own life after being bullied on the job

Robert Duhaime’s employer denies bullying, but Workers’ Compensation Board has ruled differently.

To download a file, right click and save.Download Podcast: Took his own life after being bullied on the job
[mp3 file: runs 00:27:40]

Featured Podcast

The sticky story of gum

It conquered our planet and today chewing gum is fighting just to survive.

To download a file, right click and save.Download Podcast: The sticky story of gum
[mp3 file: runs00:35:07]

Featured Podcast

Adventures in medicine

Dr. Lori Regenstrief took a job as the doctor on a luxury cruise liner and ended up having to treat herself.

To download a file, right click and save.Download Podcast: Adventures in medicine
[mp3 file: runs00:27:10]

Featured Podcast

The eating disorder voice inside

Belle has a voice inside her head that torments her with messages of self-hate. She turns to food to feel better.

To download a file, right click and save.Download Podcast: The eating disorder voice inside
[mp3 file: runs00:26:02]

All podcast episodes

Use the links below to download a file.

S7E21 - Marching Orders: Household Products Invented by the Military

This week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your living room, to the car you drive, you’d be surprised how much of your world is military-inspired.

Download S7E21 - Marching Orders: Household Products Invented by the Military
[mp3 file: runs 00:28:07]


S7E20 - Avon Calling: Door-To-Door Marketing

This week, we explore the art of door-to-door sales. From encyclopaedias, to makeup, to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door they couldn't open. We’ll even look at the famous names in Hollywood that started out as door-to-door salespeople. The list may surprise you…

Download S7E20 - Avon Calling: Door-To-Door Marketing
[mp3 file: runs 00:28:22]


S7E19 - Colour Schemes: How Colours Make You Buy (An Encore Broadcast)

This week, we look at the use of colour in marketing. Colours play a bigger role in your purchasing decisions than you may think. They can make you feel a certain way about a brand, and even encourage you to open your wallet. A lesson The Beatles, Christian Louboutin and Tiffany know very well…

Download S7E19 - Colour Schemes: How Colours Make You Buy (An Encore Broadcast)
[mp3 file: runs 00:27:21]


S7E18 - Lemonade: Marketing A Negative

This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second best.

Download S7E18 - Lemonade: Marketing A Negative
[mp3 file: runs 00:28:11]