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Under The Influence

 

Under The Influence

Take an unprecedented ride through the hallways of the ad industry.

Host and adman Terry O'Reilly explores why we make the shopping decisions we make, and how we are influenced by words, colours and images. He tells stories of the remarkable creativity found at the higher realms of marketing, and analyzes the ads we love to hate.

Under The Influence is not a show about advertising.

It's a show about life through the lens of advertising.

Updated: Saturdays
Download episodes from this podcast for: 4 Weeks
Visit Show Site: http://www.cbc.ca/undertheinfluence


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Featured Podcast

Justified classified information leaks

A former CIA officer says U.S. intelligence officials could be justified in leaking classified information.

To download a file, right click and save.Download Podcast: Justified classified information leaks
[mp3 file: runs 00:54:00]

Featured Podcast

The marriage of true minds

Can marriage be a source of inspiration, creativity, mutual influence, and intellectual support?

To download a file, right click and save.Download Podcast: The marriage of true minds
[mp3 file: runs00:54:00]

Featured Podcast

40: The age of anxiety

40. It's the age society says we should be established... but there's a whole lot more to the number than that.

To download a file, right click and save.Download Podcast: 40: The age of anxiety
[mp3 file: runs00:54:00]

Featured Podcast

Majority of Canadians distrust government: poll suggests

The Current looks into what's behind the remarkable change in attitude in the year or so since Prime Minister Justin Trudeau took office.

To download a file, right click and save.Download Podcast: Majority of Canadians distrust government: poll suggests
[mp3 file: runs00:43:59]

All podcast episodes

Use the links below to download a file.

Brands In Cars Getting Coffee: Sponsorship Marketing

This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension.

Download Brands In Cars Getting Coffee: Sponsorship Marketing
[mp3 file: runs 00:27:55]


Small Move, Big Gain: An Encore Presentation

This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks.

Download Small Move, Big Gain: An Encore Presentation
[mp3 file: runs 00:27:07]


Lead Balloons: When Negative Brand Names Work

This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones.

Download Lead Balloons: When Negative Brand Names Work
[mp3 file: runs 00:27:10]


Judgment Day: Super Bowl Advertising

This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.

Download Judgment Day: Super Bowl Advertising
[mp3 file: runs 00:27:28]