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Under The Influence

 

Under The Influence

Take an unprecedented ride through the hallways of the ad industry.

Host and adman Terry O'Reilly explores why we make the shopping decisions we make, and how we are influenced by words, colours and images. He tells stories of the remarkable creativity found at the higher realms of marketing, and analyzes the ads we love to hate.

Under The Influence is not a show about advertising.

It's a show about life through the lens of advertising.

Updated: Saturdays
Download episodes from this podcast for: 4 Weeks
Visit Show Site: http://www.cbc.ca/undertheinfluence


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Featured Podcast

Trump-Russia scandal 'has shades of Watergate'

The head of the Council on Foreign Relations Richard Haass explains how the end of order and rise of chaos have created a world in disarray.

To download a file, right click and save.Download Podcast: Trump-Russia scandal 'has shades of Watergate'
[mp3 file: runs 00:28:17]

Featured Podcast

Small Move, Big Gain

While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves.

To download a file, right click and save.Download Podcast: Small Move, Big Gain
[mp3 file: runs00:54:00]

Featured Podcast

Oscar night!

Podcasts to accompany Oscar night featuring, Show Your Work, The Awards Show Show, Radiolab and more

To download a file, right click and save.Download Podcast: Oscar night!
[mp3 file: runs00:53:21]

Featured Podcast

'He told us our stories: Stuart McLean remembered

Jess Milton, long time producer of the Vinyl Cafe remembers her coleague and friend.

To download a file, right click and save.Download Podcast: 'He told us our stories: Stuart McLean remembered
[mp3 file: runs00:43:59]

All podcast episodes

Use the links below to download a file.

Small Move, Big Gain: An Encore Presentation

This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks.

Download Small Move, Big Gain: An Encore Presentation
[mp3 file: runs 00:27:07]


Lead Balloons: When Negative Brand Names Work

This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones.

Download Lead Balloons: When Negative Brand Names Work
[mp3 file: runs 00:27:10]


Judgment Day: Super Bowl Advertising

This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.

Download Judgment Day: Super Bowl Advertising
[mp3 file: runs 00:27:28]


What A Difference A Difference Makes: Standing Out In The Marketplace

This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy.

Download What A Difference A Difference Makes: Standing Out In The Marketplace
[mp3 file: runs 00:27:05]