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Under The Influence

 

Under The Influence

Take an unprecedented ride through the hallways of the ad industry.

Host and adman Terry O'Reilly explores why we make the shopping decisions we make, and how we are influenced by words, colours and images. He tells stories of the remarkable creativity found at the higher realms of marketing, and analyzes the ads we love to hate.

Under The Influence is not a show about advertising.

It's a show about life through the lens of advertising.

Updated: Saturdays
Download episodes from this podcast for: 4 Weeks
Visit Show Site: http://www.cbc.ca/undertheinfluence


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Featured Podcast

Fort McMurray evacuee questions the pace of evacuation

After another challenging day for firefighters and other first responders, evacuees face another overwhelming day to escape the ravenous flames.

To download a file, right click and save.Download Podcast: Fort McMurray evacuee questions the pace of evacuation
[mp3 file: runs 00:19:47]

Featured Podcast

Immunotherapy against cancer

Recent studies on immunotherapy drugs are showing signs of effectiveness against a broader range of cancers than previously thought.

To download a file, right click and save.Download Podcast: Immunotherapy against cancer
[mp3 file: runs00:54:00]

Featured Podcast

Advertising & Porn

Host Terry O'Reilly explores the increasingly blurry line between advertising and porn.

To download a file, right click and save.Download Podcast: Advertising & Porn
[mp3 file: runs00:26:21]

Featured Podcast

The unforgettable spirit of Spirit of the West

A new documentary Spirit Unforgettable poignantly chronicles John Mann's struggle with Alzheimer's disease.

To download a file, right click and save.Download Podcast: The unforgettable spirit of Spirit of the West
[mp3 file: runs01:15:11]

All podcast episodes

Use the links below to download a file.

Strange Bedfellows: Advertising & Porn

This week, we explore the increasingly blurry line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites.

Download Strange Bedfellows: Advertising & Porn
[mp3 file: runs 00:26:21]


Selling Yourself: The Art of Personal Branding

This week, in an encore episode, we take the marketing lessons from big brands and apply them… to you. It's time to overhaul your personal brand.

Download Selling Yourself: The Art of Personal Branding
[mp3 file: runs 00:26:34]


Brand Envy 2016

This is our annual episode where Terry tells some interesting stories about brands he admires that have stood the test of time. Each brand has a special reason why it has survived and thrived.

Download Brand Envy 2016
[mp3 file: runs 00:26:48]


Business As Unusual: The World of B2B Advertising

Business-to-business advertising used to be the most boring advertising in the world, until B2B companies dared advertise on the Super Bowl and showed the marketing world that advertising industrial equipment could be as sexy as advertising a sports car.

Download Business As Unusual: The World of B2B Advertising
[mp3 file: runs 00:29:38]