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Under The Influence

 

Under The Influence

Take an unprecedented ride through the hallways of the ad industry.

Host and adman Terry O'Reilly explores why we make the shopping decisions we make, and how we are influenced by words, colours and images. He tells stories of the remarkable creativity found at the higher realms of marketing, and analyzes the ads we love to hate.

Under The Influence is not a show about advertising.

It's a show about life through the lens of advertising.

Updated: Saturdays
Download episodes from this podcast for: 4 Weeks
Visit Show Site: http://www.cbc.ca/undertheinfluence


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Featured Podcast

Rock moms and the stars they raised

Dave Grohl and his mother, Virginia, discuss her new book about rock moms.

To download a file, right click and save.Download Podcast: Rock moms and the stars they raised
[mp3 file: runs 01:01:51]

Featured Podcast

Feminism - 'stop blaming men'

Camille Paglia is never afraid to speak her mind — even when it rankles her fellow feminists.

To download a file, right click and save.Download Podcast: Feminism - 'stop blaming men'
[mp3 file: runs00:25:27]

Featured Podcast

"God wasn't there"

William dedicated 22 years of his life to Mormonism, before he committed a serious sin.

To download a file, right click and save.Download Podcast: "God wasn't there"
[mp3 file: runs00:27:30]

Featured Podcast

Mississauga mom fears for her son's safety at school prayers

A Mississauga mother says she fears for her eldest son's safety after a number of high-profile incidents targeting Muslim school prayers at the Peel District School Board.

To download a file, right click and save.Download Podcast: Mississauga mom fears for her son's safety at school prayers
[mp3 file: runs00:45:32]

All podcast episodes

Use the links below to download a file.

When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)

In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale.

Download When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)
[mp3 file: runs 00:27:08]


Guys and Dolls: Gender Marketing, Part II

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another.

Download Guys and Dolls: Gender Marketing, Part II
[mp3 file: runs 00:26:31]


Guys and Dolls: Gender Marketing

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items?

Download Guys and Dolls: Gender Marketing
[mp3 file: runs 00:26:46]


Selling The Dream: Real Estate Advertising

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.

Download Selling The Dream: Real Estate Advertising
[mp3 file: runs 00:26:55]