Exploring advertising in podcasts with Terry O'Reilly

Under The Influence's Terry O'Reilly joins us to discuss the evolution of podcasts and brands. Plus, we explore some of the best branded shows out there.
Listen to the full episode53:25

Whether it's sponsored programming or catchy slogans, advertising has evolved in the digital age. Under The Influence's, Terry O'Reilly joins us to talk about everything from the first radio advertisement to the transformation of ads in the podcasting era.


Podcasts featured this week: 


Listen to the full length Canadian Broadcast Version:
Should we offer our personal data to advertisers just to find a date? Under The Influence's Terry O'Reilly joins us to talk about the role marketers play in the digital age. 54:00

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