Exploring advertising in podcasts with Terry O'Reilly
Whether it's sponsored programming or catchy slogans, advertising has evolved in the digital age. Under The Influence's, Terry O'Reilly joins us to talk about everything from the first radio advertisement to the transformation of ads in the podcasting era.
Podcasts featured this week:
- DTR: The Official Tinder Podcast From Gimlet Creative - Host Jane Marie and TV writer Gabe Liedman chat with a winner from The Amazing Race, Scott, and wonder why he's still single despite all of his success. Click here to listen to the full episode.
- LifeAfter from GE Podcast Theater - A fictional drama about what happens to our digital identities after we die. Click here to listen to the full episode.
- IRL from Mozilla - If a stranger handed you a free cookie, would you let them to follow you around? Host Veronica Belmont discusses whether or not you get a fair trade when online services use your personal data. For more more information on branded podcasts from the co-founder of Pacific Content, here's a recent article. Click here to listen to the full episode.
- Ideas Podcast From Morgan Stanley - How will our daily lives change when electric cars become the norm on our roads? Host Ashley Milne-Tyte investigates. Click here to listen to the full episode.