Sara Critchfield on how Upworthy became the fastest growing media company of all time

Air Date: Jun 20, 2014 12:00 AM ET

You've probably heard of Upworthy, the new media company that's going viral. Their catchy "clickbait" titles and uplifting videos draw 50 to 60 million viewers a month. Editorial director Sara Critchfield lets us in on the site's secret to success.