Audio

Sara Critchfield on how Upworthy became the fastest growing media company of all time

You've probably heard of Upworthy, the new media company that's going viral. Their catchy "clickbait" titles and uplifting videos draw 50 to 60 million viewers a month. Editorial director Sara Critchfield lets us in on the site's secret to success.
You've probably heard of Upworthy, the new media company that's going viral. Their catchy "clickbait" titles and uplifting videos draw 50 to 60 million viewers a month. Editorial director Sara Critchfield lets us in on the site's secret to success. 12:00