Friday December 16, 2016
Can Nintendo turn Super Mario Run into its first killer app?
more stories from this episode
- The fog of war: separating fact from fiction in Aleppo
- Can Nintendo turn Super Mario Run into its first killer app?
- Quebec maple syrup producers say they're being bullied by the cartel that controls their industry
- How a Home Depot salesman in Alabama became persona non grata in his native Venezuela
- This was Chicago's deadliest year in decades. A former high school principal has a plan to make things better
- Riffed from the headlines 17/12/2016
- Full Episode
This week, Nintendo released the newest game in the Super Mario franchise and this time, he's in your smart phone.
Super Mario Run is Nintendo's first time developing its own app, and fans anticipated its release for weeks. Millions signed up for alerts so they could get it and play the first day it was available.
It was officially released in Canada on Thursday. According to app analytics website, Apptopia, it saw more than 2.8 million downloads in the game's first 24 hours of availability,
Nintendo expects to top 20 million units in the first month and collect as much as $100-million in that time.
Nintendo gets a power up
Super Mario made his very first appearance in 1981 as a character in another Nintendo favourite, Donkey Kong. A few years later, Mario had his own game and was conquering worlds one goomba at a time.
Since the release of Super Mario Bros. in 1985, fans have stayed attached to both the game, and its iconic frontman. A relationship Toronto-based game developer Benjamin Rivers chalks it up to nostalgia.
If your first time playing the game is a good experience, "that stays with you for the rest of your life," he told Day 6 host Brent Bambury.
Super Mario Bros. was inducted into the World Video Game Hall of Fame in 2015.